2024
DOI: 10.54254/2755-2721/53/20241342
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Analysis of implementation for big data techniques in consumer behavior

Shengchen Liu

Abstract: Consumer behavior can refer to both the purchasing behavior of consumers towards goods and the decision-making behavior of consumers when choosing goods, the research in this field involves psychology, marketing, and other disciplines. As a popular data mining and processing technology, big data technology has powerful information analysis capabilities. Therefore, with this in mind, applying big data technology to consumer behavior research can greatly improve the efficiency. This study focuses on the implemen… Show more

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