2023
DOI: 10.26418/j.sea.v12i2.70198
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Analysis of Repurchase Intentions for Organic Products in Generation Y on Batam City

Lily Purwianti,
R Iqratul Iman

Abstract: Healthy living has become one of people's choices in carrying out their lives for the better. There are many ways to live a healthy life, one of which is by consuming organic rice which is proven to have very high nutritional value. However, with so many benefits, the repurchase rate of organic rice is still relatively low. So, in this study, we will analyze how consumers in Batam City are interested in buying organic rice again. The population used in this study was Generation Y, aged between 27-42 years, tot… Show more

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