2021
DOI: 10.37676/agritepa.v8i1.1291
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Analysis Of Robusta Coffee Supply Chain Through The Food Supply Chain Network Approach

Abstract: Rejang Lebong Regency is the producer center of robusta coffee in Bengkulu, the production continues to increase. Robusta coffee marketing in Rejang Regency is generally interesting because most of the sales objectives of robusta coffee from farmers are to coffee processing companies, both inside and outside the province. It’s suspected that there are variations in the production of robusta coffee in Rejang Lebong Regency, so that robusta coffee business actors have different marketing channels according to th… Show more

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Cited by 3 publications
(2 citation statements)
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“…To fully realize the market potential of these products, however, it is important to consider the commercialization process. This includes identifying target markets, developing effective marketing strategies, and establishing distribution channels [222]. Collaboration between coffee producers, processors, and food companies may be necessary to ensure the success of these products in the market [223].…”
Section: Market Potential and Commercializationmentioning
confidence: 99%
“…To fully realize the market potential of these products, however, it is important to consider the commercialization process. This includes identifying target markets, developing effective marketing strategies, and establishing distribution channels [222]. Collaboration between coffee producers, processors, and food companies may be necessary to ensure the success of these products in the market [223].…”
Section: Market Potential and Commercializationmentioning
confidence: 99%
“…Robusta coffee marketing channels in some regions still involve a lot of traders before it reaches consumers, good supply chain management will have an impact on existing farmers and industry (Caesara et al, 2017;Kouadio et al, 2021;Rasoki & Nurmalia, 2021).…”
Section: Robusta Coffeementioning
confidence: 99%