Analysis of the Current State of Passenger Traffic as a Component of the Transport System and the Prospects for Its Development
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Cited by 2 publications
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Application possibilities of marketing strategy in construction companies
The purpose of the analysis of the socio-economic environment is to determine the social and socio-economic aspects related to the development and evaluation of the project strategy and marketing concept. These aspects can reflect the society and its culture, social and economic situation, politics in the regions, as well as existing rules, traditions and customs, etc. The scope and depth of marketing research is determined by the complexity or novelty of the research. Determining the appropriate methods and means of conducting marketing research should be consistent with the objectives and limitations. A fairly important point in conducting research is the assessment of necessary and sufficient information. Since the collection of information itself has a high cost in the modern economy, its collection process requires adequate management. An external and internal analysis should be carried out in each specific project, but the base set, as a rule, remains the same. Market structure analysis is usually the identification and quantification of different market segments. At the same time, there are many models for the analysis of market segments, which are a combination of different criteria or directions for segmentation, market (structuring). Such criteria can be consumer segmentation: - with the benefit obtained from the use of the product; - through life; - gender and age; - geographic; - about the situations of consumers; - according to the rules (strategies) for the selection of goods; - brand loyalty; - due to price sensitivity; - using the classifiers of the sectors of the national economy; - according to the way you shop. Analysis of market capacity is aimed at predicting potential sales realistically in a certain place, determining the goods sold. When analyzing market capacity, it is very important to identify and account for seasonal or other fluctuations in sales. In our opinion, when choosing a strategy for the development of construction enterprises, it is necessary to be guided by a system of objective preconditions for the formulation of the main strategies, because real success depends not only on the rational organization of production, cost, but also on the reduction, resource efficiency, increase in labor productivity and other organizational and production factors, but also from the ability to adapt to the external environment, the needs of consumers, the competition of commodity producers, distribution channels and the movement of goods, ie. it also depends on the marketing strategy.
Application possibilities of marketing strategy in construction companies
The purpose of the analysis of the socio-economic environment is to determine the social and socio-economic aspects related to the development and evaluation of the project strategy and marketing concept. These aspects can reflect the society and its culture, social and economic situation, politics in the regions, as well as existing rules, traditions and customs, etc. The scope and depth of marketing research is determined by the complexity or novelty of the research. Determining the appropriate methods and means of conducting marketing research should be consistent with the objectives and limitations. A fairly important point in conducting research is the assessment of necessary and sufficient information. Since the collection of information itself has a high cost in the modern economy, its collection process requires adequate management. An external and internal analysis should be carried out in each specific project, but the base set, as a rule, remains the same. Market structure analysis is usually the identification and quantification of different market segments. At the same time, there are many models for the analysis of market segments, which are a combination of different criteria or directions for segmentation, market (structuring). Such criteria can be consumer segmentation: - with the benefit obtained from the use of the product; - through life; - gender and age; - geographic; - about the situations of consumers; - according to the rules (strategies) for the selection of goods; - brand loyalty; - due to price sensitivity; - using the classifiers of the sectors of the national economy; - according to the way you shop. Analysis of market capacity is aimed at predicting potential sales realistically in a certain place, determining the goods sold. When analyzing market capacity, it is very important to identify and account for seasonal or other fluctuations in sales. In our opinion, when choosing a strategy for the development of construction enterprises, it is necessary to be guided by a system of objective preconditions for the formulation of the main strategies, because real success depends not only on the rational organization of production, cost, but also on the reduction, resource efficiency, increase in labor productivity and other organizational and production factors, but also from the ability to adapt to the external environment, the needs of consumers, the competition of commodity producers, distribution channels and the movement of goods, ie. it also depends on the marketing strategy.
Factors affecting the efficiency of labor productivity of the enterprise
The utilisation of contemporary market resources is solely intended to enhance profitability and competitiveness. The topic is of great relevance to the production process, as labour resources represent a significant factor in this area. Indeed, without such resources, any company activity is rendered impossible. The quality of the company's products is satisfactory, and the company is unable to function without a sufficient supply of spare products. It is more challenging to manage an actual enterprise than it is to manage physical and human capital and labour resources. Production elements and labour resources, despite physical illnesses, play a crucial role in improving product quality and maintaining resources in all parts of the company's production and business operations. The efficiency of the utilisation of energy resources derived from the labour system within the enterprise is reflected in fluctuations in labour productivity. The measurement of labour productivity serves as a general indicator of economic activity among various subjects within the modern economic landscape. This management approach presents a comprehensive representation of the case, encompassing its strengths and limitations. Labour productivity enables the drawing of conclusions regarding the performance of individual employees or the enterprise as a whole. In order to ascertain whether the consumption of food per unit of time is optimal and whether the ratio of the working employee to the enterprise's income is reasonable, it is necessary to develop food productivity. The term "labour productivity" can be applied at the individual, local or social level. The term "individual" denotes the labour productivity of an employee, whereas "local" signifies the average result for an enterprise or industry. The social measure is calculated on the basis of the entire employed population and is analogous to the ratio of the total number of jobs in the production of the gross product. Concurrently, the productivity of labour that has become materialised represents one of the driving forces behind effective labour productivity growth. Consequently, it serves as the foundation for the development strategy of its respective industry. Furthermore, productivity is defined as an integrative, multi-factorial concept that assesses the quality of products, the qualifications of personnel, the level of technology and the level of management, the socio-economic potential of marketing and management, the utilisation of creative and innovative factors as a tool (material and financial resources). In order to enhance labour productivity, it is essential to enhance personnel management, obtain information regarding forthcoming expenditure, recruit new personnel, devise compensation for dismissal, facilitate training and qualifications, and establish a bonus fund. The ultimate objective of predictive analysis is to enhance labour productivity. Productivity is the primary source of genuine economic growth and advancement. In order to maintain the standard of living of employees of competitive, including international, security organisations, it is essential to achieve a competitive level of productivity.
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