Analysis of the General Development Trends and the Level of Digitization of the Pharmaceutical Market in the Russian Federation

State And Development Perspectives Of The Pharmaceutical Substances Market In Russia

“…Obviously, the crisis makes it possible to identify the weaknesses of both the entire pharmaceutical industry and individual enterprises. The Russian pharmaceutical market is one of the ten biggest world markets (Beloborodova et al, 2020). One of the main reasons for this is the increased attention of citizens to their health, an increase in the average age of the population and the state's tendency to import substitution of products (Fedorova & Fedotova, 2015).…”