Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic

Permana, Rezi Muhamad Taufik; Hamidah, Syifa Fauziah

doi:10.29313/performa.v19i2.10483

Cited by 3 publications

(3 citation statements)

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“…This research method used qualitative approach with a literature survey method. Qualitative secondary data analysis is carried out in a way based on the theory which can be applied to the focus of the problem [16]. Descriptive research attempts to describe a symptom, event, and incident that occurs when the researcher tries to photograph DOI 10.18502/kss.v8i18.14271 the events and incidents that are the center of attention and then describe them as they are [17].…”

Section: Methodsmentioning

confidence: 99%

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Abi Anwar,

Wirayudha,

Suwarsi

et al. 2023

KSS

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Business actors, ranging from national to global levels, seek to capitalize on competitive advantages, and modern supply chains often adopt a globally distributed manufacturing system by outsourcing logistics processes to service providers. In the FMCG (Fast- Moving Consumer Goods) industry, companies must effectively control the supply chain through the establishment of a robust logistics and SCM (Supply Chain Management) management system. This study aims to analyze and describe an efficient logistics management model in the FMCG industry to enhance company performance. The research employs a qualitative descriptive method, utilizing a narrative literature study and conducting case studies on FMCG companies in Indonesia. The study’s findings demonstrate that building and implementing an effective logistics model, particularly through the integration of information technology, service quality, and communication, along with optimizing delivery methods, can significantly improve company performance in the FMCG industry. Moreover, the study highlights the impact of commitment and trust on loyalty, attitudes, and behavior concerning logistics management within the FMCG sector. Keywords: business, FMCG, logistics, operations management, supply chain management

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Section: Methodsmentioning

confidence: 99%

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Abi Anwar,

Wirayudha,

Suwarsi

et al. 2023

KSS

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“…This study use descriptive qualitative approach using participatory techniques. Qualitative secondary data analysis is carried out in a way based on the theory contained in the framework, which can be applied to the focus of the problem [14]. This research is a part of community service program that is aimed to fostering knowledge and public interest in sports, especially Rugby and to enhance the economic development of Micro, In the stage of counseling, the MSMEs are given information about the importance of training to optimize their business and marketing activities.…”

Section: Methodsmentioning

confidence: 99%

Empowerment of Rugby as the Economic Driver for the MSMEs: In Collaboration with the Indonesian Rugby Union (PRUI) West Java

Cintyawati,

Malik Akbar Rohandi,

Tresna Gumelar

et al. 2023

KSS

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Prior literatures have found the beneficial impact of hosting sports event in enhancing economic growth, especially by applying the empowerment concept. Given the rationale, this study sets Garut City as one of the Indonesian cities, as a research object to explore how hosting sports events can empower the SMEs in enhancing their business growth. This study focuses on hosting Rugby events as a medium to empower the SMEs and to further introduce Rugby to the local community. This research employed qualitative approach using a participatory technique. This study aims to dig deeper into information related to the current issue faced by the SMEs, to collect more insights about alternative solutions, and finally to give empowerment programs as the solution for those issues. The following were the three main steps used in the empowerment program, counseling, training, and mentoring stages. These stages help the SMEs to gather more information, knowledge, and skills in running their business and are expected to help in enhancing their business performance in terms of their financial performance and business sustainability in the future. Keywords: Rugby, sports, MSMEs, empowerment, economic development

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“…This study uses qualitative methods supported by quantitative descriptive data. Qualitative data analysis is carried out in a way based on the theory which can be applied to the focus of the problem [14]. The number of beneficiaries of this social entrepreneurship program is 1000 families from 5 districts and 1 city.…”

Section: Methodsmentioning

confidence: 99%

Social Entrepreneurship Program to Improve the economic Welfare of Poor Families in Indonesia

Setiawan,

Susantyo,

Yusuf

et al. 2023

KSS

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This study aims to examine the impact of the social entrepreneurship program on the economic welfare of its beneficiaries. The Covid-19 pandemic has significantly affected the implementation of such programs, making it essential to understand how economic welfare has been affected during and after the pandemic. The study will assess family income levels before the pandemic, during the pandemic, and after the program’s implementation. Social entrepreneurship, as a blend of business and social values, is considered an effective tool in alleviating poverty and contributing to the Sustainable Development Goals (SDGs), particularly in achieving zero poverty. In Indonesia, the Social Entrepreneurship Program was launched by the Ministry of Social Affairs in 2020, targeting 1,000 beneficiaries. A mixed-method approach combining qualitative and quantitative methods is employed in this study. The findings demonstrate an overall increase in the economic income of program beneficiaries. This rise in income has proven effective in restoring the economic welfare of the beneficiaries to pre-pandemic levels. These results are valuable in refining the social entrepreneurship program’s design and structure, particularly for poverty-stricken individuals, with the aim of enhancing family income and overall economic well-being. Keywords: social entrepreneurship, poverty, family income, economic welfare

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Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic

Cited by 3 publications

References 0 publications

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Supply Chain Conceptual Model in Logistic Operation Strategies for Best Practice Performance

Empowerment of Rugby as the Economic Driver for the MSMEs: In Collaboration with the Indonesian Rugby Union (PRUI) West Java

Social Entrepreneurship Program to Improve the economic Welfare of Poor Families in Indonesia

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