2023
DOI: 10.4018/ijdwm.334024
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Analyzing AI-Generated Packaging's Impact on Consumer Satisfaction With Three Types of Datasets

Tao Chen,
Ding Bang Luh,
Jin Guang Wang

Abstract: The study quantitatively examines how AI-generated cosmetic packaging design impact consumer satisfaction, offering strategies for database-driven development and design based on this evaluation. A comprehensive evaluation system consisting of 18 indicators in five dimensions was constructed by combining literature review and user interviews with expert opinions. On this basis, a questionnaire survey on AI-generated packaging design was conducted based on three types of datasets. In addition, importance-perfor… Show more

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Cited by 2 publications
(1 citation statement)
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“…This approach could open new avenues for creating visually compelling content that resonates with human emotions and possesses a high degree of realism. For instance, recent studies have quantitatively examined how AI-generated cosmetic packaging designs impact consumer satisfaction and emotions (Chen, Luh, & Wang, 2023). By extending these approaches to emotional images, we could uncover new insights into creating more accurate and emotionally resonant images.…”
Section: Introductionmentioning
confidence: 99%
“…This approach could open new avenues for creating visually compelling content that resonates with human emotions and possesses a high degree of realism. For instance, recent studies have quantitatively examined how AI-generated cosmetic packaging designs impact consumer satisfaction and emotions (Chen, Luh, & Wang, 2023). By extending these approaches to emotional images, we could uncover new insights into creating more accurate and emotionally resonant images.…”
Section: Introductionmentioning
confidence: 99%