Analyzing Creative Products: Refinement and Test of a Judging Instrument

Besemer, Susan P.; O’Quin, Karen

doi:10.1002/j.2162-6057.1986.tb00426.x

Cited by 180 publications

(132 citation statements)

References 6 publications

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“…Aesthetics in this aspect doesn't mention the beauty but the harmony, the structured construction of the message [28]. Aesthetics is the way in which signs are combined and form complex interactions.…”

Section: A Independent Variablesmentioning

confidence: 99%

The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam

Tam¹,

Khương²

2015

IJTEF

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Abstract-The research purpose was to explore guerrilla marketing effects on consumer behavior. Based on previous literature of guerrilla marketing and proposed model frameworks of advertising, the research evaluated consumer perception through their exposure to 20 guerrilla advertisements. Factor Analysis and Multiple Regression were employed to examine such effects. The results showed that creativity, emotion arousal and message clarity had significant effects on purchase intention whereas humor and surprise did not. Academicians may have some insights into the applicability of guerrilla marketing in Vietnam and managers, especially those working in advertising industry, may make use of the results to develop effective marketing strategy to attract and persuade their customers to buy their products.

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Section: A Independent Variablesmentioning

confidence: 99%

The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam

Tam¹,

Khương²

2015

IJTEF

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“…In these studies, the fundamental concept of "novelty" was introduced as a key characteristic of creativity. Finally, the third and smallest area of psychological studies attempted to identify the particular characteristics of creative outcomes (Besemer and O'Quin 1986;Besemer and Treffinger 1981). Following this school of thought, Jackson and Messick (1965) introduced a multi-item approach that identifies four underlying dimensions of creativity: unusualness, appropriateness, transformation and condensation.…”

Section: Research Gap and Contributionmentioning

confidence: 99%

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

Proppe¹

2012

Bus Res

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“…Studies have used creativity ratings of products by teachers (Besemer & O'Quin, 1986) or parents (Runco & Vega, 1990). Amabile (1996) developed a Consensual Assessment Technique (CAT), in which raters, solicited for their experience in a domain, provide independent judgments about the creativity of a product.…”

Section: Measurement Of Creativitymentioning

confidence: 99%

The Role of Noncognitive Constructs and Other Background Variables in Graduate Education

Kyllonen

Walters²,

Kaufman

2011

ETS Research Report Series

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This report reviews the literature on noncognitive and other background predictors (e.g., personality, attitudes, and interests) as it pertains to graduate education. The first section reviews measures typically used in studies of graduate school outcomes, such as attrition and time to degree. A review of qualities faculty members and administrators say they desire and cultivate in graduate programs is conducted. There appears to be a divergence between the qualities faculty members say are important and the measures researchers typically use in validity studies.The second section reviews three categories of noncognitive variables that might predict outcomes (general personality factors, quasi-cognitive factors, and attitudinal factors) and the definitions, measures, correlates, and the validity of those measures. The role of background factors, both environmental and group, is part of this review.Key words: noncognitive, personality, admissions, GRE ® , selection, assessment, new constructs ii Executive SummaryMany GRE ® studies conducted in the past several years have asked faculty members about the qualities that are important to success in graduate school. A consistent finding is that graduate faculty members believe that noncognitive factors, such as motivation, creativity, personality, interests, and attitude, ought to be considered in graduate admissions (e.g., Briel et al., 2000). Many faculty members believe that including such factors would increase both fairness and the validity of the current admissions process. At the same time there is a lack of knowledge about what the scientific literature says on what the noncognitive factors are, how important they are, how they could best be measured, and on whether it might be practical to use them in admissions decisions. The purpose of this review is to address these questions. This report reviews various noncognitive factors and definitions, measures, correlates, and the validity of those measures. Graduate School Outcomes and Their DeterminantsA notional path model illustrates the relationships between noncognitive predictor factors and graduate school outcome factors. Graduate school outcome factors are divided into traditional measures of convenience and performance factors. Traditional measures are attrition, time-to-degree, and grade point average. Performance factors are domain proficiency, general proficiency, communication, effort, discipline, teamwork, leadership, and management. The noncognitive predictor factors are divided into three main categories: personality (e.g., extroversion), quasi-cognitive (e.g., metacognition), and motivation factors (e.g., self-efficacy).In addition, there are two background categories assumed to affect the noncognitive factors:environmental (e.g., mentor support) and group factors (gender and ethnicity). The review is organized according to this model. Personality FactorsA consensus has emerged within the field that there are five major personality factors: extroversion, emotional stability, agreeableness, ...

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Analyzing Creative Products: Refinement and Test of a Judging Instrument

Cited by 180 publications

References 6 publications

The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam

The Effects of Guerilla Marketing on Gen Y’s Purchase Intention — A Study in Ho Chi Minh City, Vietnam

Faking or Convincing: Why Do Some Advertising Campaigns Win Creativity Awards?

The Role of Noncognitive Constructs and Other Background Variables in Graduate Education

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