2022
DOI: 10.15421/192213
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Analyzing Decision-Making Factors for Using Social Media: the Role Trust and Information Sharing

Abstract: Purpose: This study is aimed at explaining the factors that influence a person to decide to use TikTok in the Jabodetabek (Jakarta-Bogor-Depok-Tangerang-Bekasi) area. This study also uses the variables of self-efficacy, utilitarian value, hedonic value, information sharing, trust, and decision-making. Design/Method/Approach: Quantitative approaches and explanatory research are used in this study. Respondents were consumers who used the TikTok application in the Jabodetabek area to determine the number of… Show more

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Cited by 3 publications
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“…Higher education instills broader knowledge, both technical and embedded, that graduates use in higher-end professional labor. Human capital development in the form of formally acquired information through greater degrees of education and training, in essence, empowers individuals in the labor market (Tomlinson, 2017;Hilorme et al, 2019;Arsawan et al, 2020;Bantash et al, 2020;Isti'anah et al, 2022). Becker (1993) introduced the idea of human capital, which refers to the "marginal" productive value connected to higher-level qualifications in the labor market.…”
Section: Human Capitalmentioning
confidence: 99%
“…Higher education instills broader knowledge, both technical and embedded, that graduates use in higher-end professional labor. Human capital development in the form of formally acquired information through greater degrees of education and training, in essence, empowers individuals in the labor market (Tomlinson, 2017;Hilorme et al, 2019;Arsawan et al, 2020;Bantash et al, 2020;Isti'anah et al, 2022). Becker (1993) introduced the idea of human capital, which refers to the "marginal" productive value connected to higher-level qualifications in the labor market.…”
Section: Human Capitalmentioning
confidence: 99%