Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)

Fatta, Davide Di; Musotto, Roberto; Vesperi, Walter

doi:10.5539/ijms.v8n6p33

Cited by 11 publications

(9 citation statements)

References 63 publications

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“…Websites are key to firms' success, acting as the communication channel between company and customers Kleinlercher et al, 2018). Di Fatta et al (2016 conducted a metaanalysis on user-perceived web quality, concluding that it has a significant influence on ease of use, usefulness, and playfulness, and proposed that it encourages website use in online shopping.…”

Section: Perceived Website Qualitymentioning

confidence: 99%

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Qalati

Vela

et al. 2021

Cogent Business & Management

231

112

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This paper aims to investigate the relationship between antecedents of trust in online shopping and purchase intention. Specifically, it examines the relationship between perceived service quality, perceived website quality, and perceived reputation, as well as the mediating role of trust in online shopping and the moderating role of perceived risk between trust and online purchase intention. An online survey was used to collect data (356 valid responses) and SmartPLS structural equation modelling (PLS-SEM) was employed to hypothesize a model. Data were collected from September to December 2019. Results suggest the moderating role of perceived risk over trust in online shopping and purchase intention. The slope for the relationship between trust in online shopping and purchase intention is moderated by perceived risk, showing that the relationship becomes stronger when perceived risk is high. Trust significantly mediates the relationship between perceived service quality, website quality reputation, and online purchase intention. This work furthers web-store decision makers' understanding of the significant influence of trust and its mediating impact on online shopping and demonstrates how an increase in trust decreases the intensity of the impact of perceived risk on online purchase intention. To increase the number of sales and decrease the intensity of risk, companies must increase the level of trust, which mitigates risk and increases customer bonding with companies. As there is no consensus on the Sikandar Ali Qalati ABOUT THE AUTHOR Biography to be mentioned as per cogent policy for two authors. Sikander Ali Qalati has received his MBA in Marketing from Sukkur, IBA University. He is currently pursuing PhD in management science and engineering from Jiangsu University P.R. China. He has several publications in well-reputed SSCI journals and many more either in reviews or in process of completion, before joining Jiangsu University. He has 5 years of diverse work experience. His areas of interest are social media, brand management, management, marketing and entrepreneurship.

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Section: Perceived Website Qualitymentioning

confidence: 99%

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Qalati

Vela

et al. 2021

Cogent Business & Management

231

112

View full text Add to dashboard Cite

show abstract

“…A website is defined as a communication channel between customers and company which includes necessary information about the company's products and services (Kleinlercher et al, 2018), and a company's website has a significant impact on effectively facilitating the online shopping process (Di Fatta et al, 2016). Perceived website quality refers to the overall performance and quality of an online shopping website that measures the degree of smoothness, reliability, simplicity, and design quality of the given website (Al-Debei et al, 2015).…”

Section: Perceived Website Quality (Pwq)mentioning

confidence: 99%

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Asheq

Tanchi

Akhter

et al. 2022

Innovative Marketing

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The paper strives to investigate the influential factors that might significantly affect consumers’ intention to shop from online websites. On this premise, this paper aims to examine the impact of perceived trust (PT), convenience (CONV), perceived website quality (PWQ), and subjective norm (SN) on individuals’ intention towards online shopping (ITOS). The paper proposed a study framework based on previous relevant literature. The study has drawn samples from private university students of Bangladesh. A quantitative research approach was adopted, followed by a survey method. Only undergraduate and postgraduate students of two Bangladeshi universities were considered as respondents as it is believed that they were the primary online shoppers in Bangladesh perspective. The sample size in this paper is 339, which was deemed adequate to run regression analysis. SPSS software has been utilized to conduct correlation and regression analysis. The convenience sampling method was applied in the study as the population is not known. This paper applied a 95% confidence interval to accept the hypotheses. Correlation results confirm that all independent variables correlated with ITOS. The findings of the paper report that PT, CONV, PWQ, and SN have a significant impact on students’ intention towards online shopping (ITOS). Henceforth, the online business managers can utilize the findings of this paper to understand the young consumer behaviors and develop a solid and effective online marketing plan for sustainable business performance.

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“…Salah satu produk lokal yang sudah memiliki nama dan juga sudah memiliki penggemar sendiri adalah brand tas PALOMINO. Saat ini para penggemar tas ini bukan hanya mereka yang berdomisili di Jakarta, namun sudah merambah ke berbagai kota besar lainnya di tanah air (Di Fatta, Musotto, & Vesperi, 2016).…”

Section: Pendahuluanunclassified

Peran CPV Sebagai Mediasi Pengaruh Kualitas Layanan Online Terhadap Keputusan Pembelian Zalora Di Kota Denpasar

Ratnaningtyas

Ardani

2020

EJMUNUD

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The purpose of this study was to determine the role of Customer Perceived Value as a mediation of the effect of Online Service Quality on Purchasing Decisions. This research was conducted in the city of Denpasar. The number of samples taken was 112 people. The technique used in this study is purposive sampling technique, namely data retrieval techniques with certain considerations and the analysis technique used is path analysis techniques. Based on the results of the analysis found it shows that the quality of online services has a positive and significant effect on purchasing decisions. customer perceived value has a positive and significant effect on the purchase decision of the product of the PALOMINO Brand Bag at Zalora in the city of Denpasar. Online service quality has a positive and significant effect on customer perceived value. the role of customer perceived value positively and significantly mediates the quality of online services towards the purchase decision of the product of the PALOMINO Brand Bag at Zalora in the city of Denpasar. Keywords: Customer Perceived Value, Online Service Quality, Purchasing Decisions

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Analyzing E-Commerce Websites: A Quali-Quantitive Approach for the User Perceived Web Quality (UPWQ)

Cited by 11 publications

References 63 publications

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Effects of perceived service quality, website quality, and reputation on purchase intention: The mediating and moderating roles of trust and perceived risk in online shopping

Examining university students’ behaviors towards online shopping: An empirical investigation in an emerging market

Peran CPV Sebagai Mediasi Pengaruh Kualitas Layanan Online Terhadap Keputusan Pembelian Zalora Di Kota Denpasar

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