Journal of Global Marketing
 2022
DOI: 10.1080/08911762.2022.2156420
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Analyzing the Association between Bottom of the Pyramid (BoP) and Export Performance in Born Global Firms: A FGLS Model Approval between 2011 and 2021

Diana Escandón-Barbosa
1
,
Geovanny Castro Aristizábal
2
,
Agustín Ramirez-Urraya
3
et al.
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