“…As a PSM, fuzzy cognitive maps (FCMs) can represent the causal reasoning in a decision-making context in a logical, visual way (Hester, 2015). Although FCMs have been applied in a wide range of areas, such as banking (e.g., Azevedo & Ferreira, 2017;F. Ferreira, J. Ferreira, Fernandes, Meidutė-Kavaliauskienė, & Jalali, 2017), real estate (e.g., Ferreira & Jalali, 2015;Ferreira, 2016;Ribeiro, Ferreira, Jalali, & Meidutė-Kavaliauskienė, 2017;Fonseca, Ferreira, Fang, & Jalali, 2018;Pires, Ferreira, Jalali, & Chang, 2018), and financial investments (e.g., Koulouriotis, 2004), a review of the literature conducted for the current research found no documented use of this methodological approach in any study of SMEs' e-commerce practices.…”