2020
DOI: 10.20944/preprints202001.0368.v1
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Analyzing the Effective Factors on Customer Behavior in Mobile Marketing

Abstract: Nowadays, customers play a very important and vital role in the field of global economy. As a result, companies give special significance to the customers to survive and grow in the field of economic competition in the modern world and increase their relationship with the buyers of their products and services throughout their lifetime. Marketing growth through mobile phones has provided further motives for performing more researches in the field of customer behavior and attitude in mobile marketing. The goal o… Show more

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