Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model

Sarıçam, Canan

doi:10.1080/20932685.2022.2032794

Cited by 8 publications

(7 citation statements)

References 39 publications

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“…The framework we employed is rooted in Mehrabian and Russell's (1974) Stimulus-Organism-Response (SOR) model, which posits that external stimuli exert a significant influence on individuals' perceptions, attitudes, intentions, and behaviours (Hussain et al, 2023;Koay et al, 2019;Saricam, 2023;Tan, 2023;Xiong et al, 2023). The SOR model is comprised of three fundamental elements: Stimulus, Organism, and Response.…”

Section: Literature Review 21 Sor Modelmentioning

confidence: 99%

More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?

Koay,

Leong

2024

BFJ

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PurposeThis study aims to investigate the influence of perceived luxuriousness on consumers’ revisit intentions via the mediating effects of positive and negative emotions based on the Stimulus-Organism-Response (SOR) model. In this context, “luxuriousness” specifically refers to the richness of furnishings, including the visual allure of aesthetic design and the surrounding cues.Design/methodology/approachA quantitative approach using a survey method is employed to analyse the collected 289 data from consumers of bubble tea. Partial least squares structural equation modelling is chosen as the main analytical approach to examine the research model.FindingsThe results showed that perceived luxuriousness has a significant positive influence on positive emotion and a significant negative influence on negative emotion. Furthermore, positive emotion positively affects revisit intentions, whereas negative emotion negatively affects revisit intentions. Positive emotion mediates the relationship between perceived luxuriousness and revisit intentions, but negative emotion does not.Originality/valueIn terms of theoretical contributions, this study contributes to the SOR model by exploring the influence of perceived luxuriousness on revisit intentions via the mediating effects of emotions in the bubble tea context, which has not been previously examined by past studies. In terms of managerial implications, this study provides insights into how to leverage the element of luxury to encourage consumers to revisit bubble tea stores.

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Section: Literature Review 21 Sor Modelmentioning

confidence: 99%

More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?

Koay,

Leong

2024

BFJ

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“…The Stimulus-Organism-Response (SOR) model serves as the theoretical foundation for this study. First introduced by Mehrabian and Russell in 1974, this framework was derived from the theory of environmental psychology [17]. The stimulus (S) refers to external elements in the environment, while the organism (O) refers to an individual's internal processes [18].…”

Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 99%

“…The response (R) is the action taken, signifying the behavioral outcome influenced by the organism variable. This theory suggests that unique environmental factors affect people's internal feelings and emotions, which ultimately shape their behaviors [17]. In other words, people may either avoid or approach certain environmental stimuli, which will influence their cognitive state [17].…”

Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 99%

“…This theory suggests that unique environmental factors affect people's internal feelings and emotions, which ultimately shape their behaviors [17]. In other words, people may either avoid or approach certain environmental stimuli, which will influence their cognitive state [17]. Consequently, an individual's emotional state influences their behavior or response [19].…”

Section: Stimulus-organism-response (Sor) Modelmentioning

confidence: 99%

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Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

Tymoshchuk,

Lou,

Chi

2024

Sustainability

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The U.S. second-hand clothing industry is experiencing rapid growth, driven by increasing environmental awareness among consumers. However, there is a gap in understanding the driving forces behind this trend. This study aims to investigate the impact of external factors, including product quality, information quality, and service quality, on consumers’ internal emotions and examines how these emotional states, encompassing hedonic value, utilitarian value, environmental value, functional risk, aesthetic risk, and sanitary risk, influence their purchase intentions and word-of-mouth recommendations. Data were collected from 448 consumers who have shopped for second-hand clothing through an online survey conducted on Qualtrics. Multiple regression was applied to test the hypotheses. The findings indicate that product quality, information quality, and service quality enhance consumers’ perceived hedonic, utilitarian, and environmental values. Furthermore, service quality significantly reduces consumers’ perceived risks in terms of functionality, aesthetics, and sanitation. Additionally, consumers’ purchase intentions and word of mouth regarding second-hand clothing are positively influenced by their perceived hedonic, utilitarian, and environmental values. This research enriches the understanding of consumer behavior in the second-hand marketplace and offers insightful implications for retailers and marketers in the second-hand clothing industry.

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“…If they are pleasant for the subject, the communicative interaction will be more positive (Donovan & Rossiter, 1982) and will incite a rapprochement. On the other hand, if the space is not perceived as pleasant, the response will be one of avoidance (Mehrabian & Russell, 1974), model applied on the basis of the S-O-R paradigm for the study of the influence of the environment on approach behavior (Saricam, 2022). For this reason, the decoration of the space directly influences the "desire to be" (Wakefield & Baker, 1998) because the physical aspects within a point of sale influence consumers (Gardner & Siomkos, 1985).…”

Section: Introductionmentioning

confidence: 99%

Color at the point of sale: Psychological and communicative implications

Sánchez

Nicolás-Sans

Armengol

et al. 2023

J of Consumer Behaviour

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The environment that surrounds a consumer when they are at a point of sale can influence them both psychologically and communicatively. In this sense, the study arises from the need to discover the capacity of influence that colors of the components of the commercial establishment (wall, floor, ceiling, and furniture) have. The aim is to determine whether these factors influence the psychological level (feeling of pleasantness, calmness, etc.) and the communicative experience received in stores. The quasi‐experimental methodology made it possible to study the impact of the independent variables (colors of the different components) on the dependent variables (psychological and communicative). For this purpose, two methods of measurement were constructed: a tool for the analysis of commercial establishments which allowed to establish patterns and a reception protocol capable of measuring both levels of influence of components and colors, by means of a reception test comprising of Level I (psychological) and Level II (communicative). This survey was applied to a total sample of 315 subjects. Overall, the study makes it possible to define which architectural components and colors stores should have in order to exert a certain perceptual influence on the subject. In general terms, this study reflects how the color of the different components of the space can influence the subject's primary perception of the establishment, with respect to the feeling of pleasantness, comfort, stimulation, calmness, security, spaciousness, formality, and warmth, as well as the perception of the quantity and quality of the information received and overall satisfaction and confidence.

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Analyzing the influence of store atmospherics on younger generation in apparel retail market with an extended S-O-R model

Cited by 8 publications

References 39 publications

More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?

More than a mere cup of bubble tea: how does perceived luxuriousness affect the intentions to revisit?

Exploring Determinants of Second-Hand Apparel Purchase Intention and Word of Mouth: A Stimulus–Organism–Response Approach

Color at the point of sale: Psychological and communicative implications

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