Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

Gao, Lily; Melero‐Polo, Iguácel; Ruz-Mendoza, Miguel Á.; Trifu, Andreea

doi:10.1007/978-3-030-95346-1_90

Celebrating the Past and Future of Marketing and Discovery With Social Impact

2022

DOI: 10.1007/978-3-030-95346-1_90

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Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

Lily Gao

Iguácel Melero‐Polo²,

Miguel Á. Ruz-Mendoza³

et al.

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Analyzing the Powerful Impact of Touchpoints in a B2B Context: An Abstract

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