Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak

Mukherjee, Subhodeep; Chittipaka, Venkataiah; Baral, Manish Mohan; Srivastava, Sharad Chandra; Jana, Bhaswati

doi:10.23862/kiit-parikalpana/2021/v17/i1/209031

Cited by 12 publications

(5 citation statements)

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“…O fechamento do comércio nos períodos mais críticos da pandemia foi um dos fatores destacados por todos os gestores. Isso ocorreu devido aos lockdowns e decretos impostos pelos governantes determinando o fechamento das atividades consideradas não essenciais (MUKHERJEE et al, 2021). Consequentemente foi identificada queda nas vendas, resultando em impactos financeiros.…”

Section: Resultsunclassified

“…Nota-se que as percepções dos entrevistados são semelhantes e corroboram com os achados da literatura no que tange aos impactos evidenciados pelas organizações, tais como interrupção da operação, redução na demanda, queda nas vendas e dificuldades financeiras (GUIMARÃES JR. et al, 2020;MUKHERJEE et al, 2021;SALOMÉ et al, 2021;MILEWSKA, 2022;SUDARMIATIN, 2022). Além disso, a dificuldade no acesso a novas mercadorias, devido às interrupções na cadeia de suprimentos, também foi relatada (LÓPEZ-SANTOS; SÁNCHEZ-PARTIDA; CANO-OLIVOS, 2020;HOSSAIN;AKHTER;SULTANA, 2022).…”

Section: Resultsunclassified

“…Nesse contexto as empresas comerciais foram afetadas pela crise pandêmica, em especial as Micro e Pequenas Empresas (MPEs) (ACQUILA-NATALE et al, 2022;HOSSAIN;AKHTER;SULTANA, 2022;RAHMAN et al, 2022;SUDARMIATIN, 2022) e empresas familiares do setor de vestuário consideradas não essenciais nesse período (MUKHERJEE et al, 2021;SALOMÉ et al, 2021). Essas organizações foram impactadas pelas medidas restritivas governamentais que dificultaram a livre comercialização de seus produtos e tiveram que se reestruturar para manter suas atividades habituais enfrentando desafios como a queda ou interrupção da operação, redução da demanda e das receitas e a necessidade de cobrir custos fixos (GUIMARÃES JR. et al, 2020;MUKHERJEE et al, 2021;SALOMÉ et al, 2021).…”

Section: Introductionunclassified

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Estratégias Empresariais No Contexto Da Pandemia De Covid-19: Um Estudo Em Pequenas Empresas Familiares Do Setor De Vestuário

Kszan

Doliveira

Massuga

et al. 2023

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Este estudo teve como objetivo identificar as estratégias e ações organizacionais adotadas pelas Micro e Pequenas Empresas (MPEs) familiares do setor de vestuário na cidade de Irati, PR. Trata-se de uma pesquisa qualitativa multicasos, cuja coleta de dados foi efetuada a partir de entrevistas semiestruturadas com os sócios proprietários de três organizações. Os resultados demonstram que o fechamento do comércio, a redução na demanda, a queda nas vendas e nas receitas e dificuldades para aquisição de novos produtos são os principais impactos sentidos pelas empresas investigadas no período pandêmico. Estratégias prescritivas relacionadas ao bom atendimento e ao planejamento estratégico se demonstram fundamentais para a sobrevivência das organizações. Como medidas para o gerenciamento da crise foram observadas ações reativas associadas principalmente à inclusão das mídias e do marketing digital, mudanças na operacionalização das vendas e, em alguns casos, a redução do quadro operacional. De uma maneira geral as empresas tiveram suas ações orientadas principalmente para as estratégias de estabilidade e redução de despesas, enquanto que uma delas também focalizou na estratégia de crescimento com a ampliação de sua estrutura física. Por fim, a análise SWOT evidenciou pontos positivos das organizações como utilização de recursos próprios e parcerias com fornecedores, os quais contribuíram para o aproveitamento de oportunidades, e apontou para a necessidade da introdução de novas tecnologias para adaptação a um ambiente incerto e competitivo. Palavras-Chave: MPEs. Empresas familiares. Gerenciamento de crise. COVID-19. Abstract: This study aimed to identify the strategies and organizational actions adopted by Micro and Small Enterprises (MSEs) familiar in the clothing sector in the city of Irati, PR. This is a multi-case qualitative research, whose data collection was carried out from semi-structured interviews with the owner partners of three organizations. The results show that the closure of trade, the reduction in demand, the drop in sales and revenues and difficulties in acquiring new products are the main impacts felt by the companies investigated in the pandemic period. Prescriptive strategies related to good service and strategic planning are essential for the survival of organizations. As measures for managing the crisis, reactive actions were observed, mainly associated with the inclusion of media and digital marketing, changes in the operationalization of sales and, in some cases, the reduction of the operational staff. In general, the companies had their actions mainly oriented towards stability strategies and cost reduction, while one of them also focused on the growth strategy with the expansion of its physical structure. Finally, the SWOT analysis showed the organizations' positive points, such as the use of their own resources and partnerships with suppliers, which contributed to taking advantage of opportunities, and pointed to the need to introduce new technologies to adapt to an uncertain and competitive environment. Keywords: MEPs. Family businesses. Crisis management. COVID-19.

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Section: Resultsunclassified

Section: Introductionunclassified

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Estratégias Empresariais No Contexto Da Pandemia De Covid-19: Um Estudo Em Pequenas Empresas Familiares Do Setor De Vestuário

Kszan

Doliveira

Massuga

et al. 2023

VISÃO

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“…Sources: (Bekrar et al, 2021;Casini and Roccetti, 2020;Godina et al, 2020;Jeong et al, 2021;Končar et al, 2020;Levänen et al, 2021;Mihriban, 2020;Sandvik and Stubbs, 2019;Subhodeep et al, 2021;Wuest et al, 2020) Indeed, the COVID-19 pandemic has changed the business environment for many organizations around the globe and has highlighted the importance of being able to react, adapt and set up crisis management mechanisms to weather situations of uncertainty. Under "the new normal", people who have to restructure their lifestyles and businesses in the long term; otherwise, the planet will be in danger (McKinsey & Company, 2021;The Economist, 2020).…”

Section: Raw Materialsmentioning

confidence: 99%

“…Some apparel, fashion and luxury companies could not survive the current crisis; others will emerge better positioned for the future. Much will depend on their digital and analytics capabilities (Subhodeep et al , 2021).…”

Section: The Impacts Of Covid-19 On Fashion Supply Chainmentioning

confidence: 99%

Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Tam

Lung

2022

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Purpose The main purpose of this paper is to explore innovative ideas for a sustainable fashion supply chain in the future by focusing on investigating the impacts of COVID-19 on the fashion supply chain and review sustainable supply chain. Design/methodology/approach A systematic literature review (SLR) and a case study have been undertaken to explore the innovative ideas for a sustainable fashion supply chain developed after the COVID-19 outbreak. Having conducted a comprehensive literature search in electronic databases Google Scholar, Emerald Insight, ScienceDirect and ProQuest, 69 articles were selected and reviewed. A case of the Kering Group was used to explain the results. Findings This paper highlighted the basic concepts of a sustainable supply chain, reviewed the 10 principles of the United Nation Global Compact and their connections to promoting supply chain sustainability, as well as the three components of a sustainable supply chain: green supply chain, transparent supply chain and circular supply chain. Based on the results of a SLR and a real case of Kering Group, the paper identified 12 innovative ideas for a sustainable fashion supply chain: (1) biodegradable and natural materials, (2) textile recycling, (3) nearshoring, (4) artificial intelligence (AI), (5) robot, (6) 3D printing, (7) Internet of Things, (8) blockchain, (9) reverse resources; (10) bio-packaging, (11) augmented reality (AR) and virtual reality (VR) and (12) digital runway. Research limitations/implications The epidemiological situations of the COVID-19 pandemic and the corresponding innovative ideas for a sustainable supply chain may change over time. While this paper provides a comprehensive literature review and case study, further research is needed to evaluate the effectiveness of current efforts in the development of a sustainable fashion supply chain through collecting both quantitative and qualitative data. Practical implications Embracing the issues from the COVID-19 pandemic, the results of this study are further explained by the case of Kering Group in the fashion industry. The managerial implications of the results and discussion are the need to adopt innovative ideas for a more sustainable fashion supply chain in the future. The success of sustainable supply chains work by leveraging the best available technologies such as robot, 3D printing, AR and VR, setting consistent standards for sustainability such as Environmental Profit and Loss and Kering & Textile Exchange and communicating with all parties throughout the supply chain, such as blockchain and AI. Investment in developing technology and innovative ideas will be the key of future to supply chain sustainability. Nonetheless, the specific approach used by each organization must be tailored to its characteristics, goals and circumstances. Social implications Bringing upon unprecedented challenges, the pandemic has shown both companies and consumers just how fragile our planet is. Thus, to protect our planet in the long run, we need to not only make businesses more sustainable but also live more eco-friendly lifestyles. Originality/value To the best of the authors’ knowledge, this is the first work that conducts a systemic review of the relevant academic journal articles addressed to the managerial audience on sustainable (fashion) supply chain. In addition, this paper also adds some consideration to this gap by exploring the innovative ideas for a sustainable fashion supply chain in the future and using a case to illustrate how these ideas can be put in a real-life context. This paper discusses the impact of COVID-19 on different stages of the supply chain and gives innovative ideas that can be used in response to the changing epidemiological situations of the pandemic.

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Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels

et al. 2021

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The development of robotics in the current COVID-19 pandemic scenario can change the face of the industries. Robots are becoming more prominent in the hospitality industry. In this scenario, the usage of service robots for hotels is the best option. This study is performed using TAM and TRI theories. The constructs selected for the study are perceived ease of use, perceived usefulness, attitudes, behavioural intention, discomfort, insecurity, and trust. Survey-based research is carried out with the help of a questionnaire. The target population are the employees working in the hotels. Ten hypotheses are proposed for the study. This study highlights the acceptance of service robots in the hotels of India. Out of ten proposed hypothesis, five hypotheses were accepted, and the rest were rejected. For data analysis, structural equation modelling in AMOS 20.0 was carried out. This study will help the managers and the top management in the adoption of service robots.

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Analyzing the Problems Faced by Fashion Retail Stores Due to Covid-19 Outbreak

Cited by 12 publications

References 0 publications

Estratégias Empresariais No Contexto Da Pandemia De Covid-19: Um Estudo Em Pequenas Empresas Familiares Do Setor De Vestuário

Estratégias Empresariais No Contexto Da Pandemia De Covid-19: Um Estudo Em Pequenas Empresas Familiares Do Setor De Vestuário

Impact of COVID-19 and innovative ideas for a sustainable fashion supply chain in the future

Service robots are an option for contactless services due to the COVID-19 pandemic in the hotels

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