Analyzing the relationship between CSR and reputation in the banking sector

Ruíz, Belén; García, Juan A.

doi:10.1016/j.jretconser.2021.102552

Cited by 45 publications

(20 citation statements)

References 61 publications

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“…The average CSR engagement of the analyzed banks is 60%, indicating a high level of social responsibility engagement. The maximum (Forgione et al , 2020; Ruiz and García, 2021). The results suggest that banks are putting important effort into implementing socially responsible engagements.…”

Section: Empirical Findings and Discussionmentioning

confidence: 99%

CEO behavior and CSR engagement: the moderating role of bank risk-taking

Jilani

Chouaibi

Kouki

2023

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Purpose The main purpose of this paper is to look at the link between chief executive officer (CEO) behavior and corporate social responsibility (CSR) engagement with the moderating role of bank risk-taking behavior. Design/methodology/approach Based on a 13-year data set (2007–2019), the authors applied the feasible generalized least squares with panel data to test the hypotheses. Findings The findings reveal a positive and significant link between CEO behavior and CSR engagement. Based on these findings, it can be argued that the characteristics of the CEO of the banks would improve the CSR strategies. Furthermore, the study suggests a moderating effect of bank risk-taking in the link between psychological bias and corporate social responsibility engagement (CSR engagement). Practical implications As CEO behavioral characteristics are essential to understanding CSR practice, boards of directors should consider the behavioral traits of dominant and overconfident CEOs while designing CSR practices. Social implications If the bank behaves in a socially responsible manner, direct and indirect stakeholders may be able to evaluate the level of risk-taking in more detail. Originality/value This research highlights the importance of CEO behavior characteristics for CSR, which is a crucial application that supports the upper echelons theory; and fills a gap in literature research. It is one of the few studies examining the interaction between risk-taking, CEO behavior and CSR engagement.

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Section: Empirical Findings and Discussionmentioning

confidence: 99%

CEO behavior and CSR engagement: the moderating role of bank risk-taking

Jilani

Chouaibi

Kouki

2023

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“…Another theory explaining the impact of CSR investment on the firm's financial performance is the theory of reputation, according to which companies integrate social and environmental strategies into the firm's business operations (commercial and business aspects) and form a higher firm's reputation in the market (García, 2021). According to the findings of Xu et al.…”

Section: Literature Reviewmentioning

confidence: 99%

Market reaction to firms' investments in CSR projects

Cherkasova

Fedorova

Stepnov

2023

JEFAS

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PurposeThe purpose of this paper is to determine the impact of corporate investments in corporate social responsibility (CSR), measured by the environmental, social and government (ESG) rating, on the market valuation of a firm's stocks and to explain the regional differences in the degree of this influence.Design/methodology/approachThe empirical study uses linear and non-linear panel regression models for a panel sample of 951 firms listed in Asia, North America and Europe operating in innovative industries.FindingsThe CSR score was found to be significant in terms of stock excess return on the regional level. However, this finding cannot be extrapolated to the global scale. ESG rating is priced by the European and North American markets negatively, while in the Asian market, it is positive. This penalty (negative influence) is greater than the reward for one point increase in ESG rating.Practical implicationsThe results of this empirical study could be used by firms' managers to adjust strategies aimed at stock value growth and by investors to select an investment strategy to maximize return.Originality/valueThe impact of investments in CSR on stock excess return over a defined benchmark is assessed. The study reveals regional differences in the impact of CSR investment using a sample of Asian, European and North American firms. The authors apply a more advanced lagged CSR performance (d.ESG) assessment based on the methodology of Zhang and Rajagopalan (2010).

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“…Exhibiting a significant relation between EB and corporate image, Rana et al ( 2021) indicate that effective HR practices incorporating CSR develop a strong corporate image. Ruiz and Garcia (2021) sheds light on major discrepancies witnessed in the measurement of CSR and its role in shaping CR by testing the impact of EB. Recognising the intensified significance of the same on potential employees, the current research aimed to extend the literature by analysing the role of EB in mediating the connection between CSR and CR.…”

Section: Csr and Ebmentioning

confidence: 99%

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

Raj

A.K.

2022

IJSE

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PurposeThe paper analyses the link between corporate social responsibility (CSR), employer branding (EB), and corporate reputation (CR). Considering the signaling theory and social commitment of organisations, the paper investigates the role of EB as a mediator.Design/methodology/approachData were collected through structured questionnaires from 684 employees from the Indian information technology (IT) sector. The conceptual model and hypotheses were tested using the structural equation modelling (SEM) approach.FindingsAs a part of employer attractiveness, the social value/social commitment of companies perceived as a result of CSR strengthens the CR. The results also suggest that EB mediates the relation between CSR and CR.Research limitations/implicationsThe paper contributes by integrating the CSR of organisations with their EB process for creating CR. Based on signaling theory, it further demonstrates scholarly value addition by providing a deeper understanding of the mediation effect of EB from a social commitment perspective. Scholars may further consider other stakeholders’ perspectives to test the role of CSR based on ethical/legal/environmental dimensions in building CR.Practical implicationsThe paper would help managers/employers invest in CSR activities, creating strong employer brands to attract various stakeholders. It will also help companies to focus on an attractive value proposition to attract various stakeholders, mainly job seekers.Originality/valueThis study extends the literature on CSR and EB by suggesting a statistically tested model of mediation of EB for creating CR. Furthermore, considering the signaling theory, the paper views CSR, CR, and EB from the employee’s perspective and explores their linkages.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/IJSE-09-2021-0541.

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Analyzing the relationship between CSR and reputation in the banking sector

Cited by 45 publications

References 61 publications

CEO behavior and CSR engagement: the moderating role of bank risk-taking

CEO behavior and CSR engagement: the moderating role of bank risk-taking

Market reaction to firms' investments in CSR projects

Building corporate reputation through corporate social responsibility: the mediation role of employer branding

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