Anchoring effects in repeated auctions of homogeneous objects: Evidence from Macao

Dynamics of social influence on consumption choices: A social network representation

“…For example, a consumer may be influenced by the recommendations of their friends on social media. However, they may also compare prices and product specifications from different retailers to make an informed decision [ 63 ]. At the same time, others remain purchasing such products because of perceived superiority and the risk of disapproval.…”