“…The results indicate many findings of this study are in line with some extant studies on business model innovation. For example, value proposition, value creation, value transmission, value capture and so on found in this study have been talked about by previous scholars (Abdelkafi and Täuscher, 2016; Bini and Bellucci, 2020; Geissdoerfer et al , 2017; Thorisdottir and Johannsdottir, 2019; Winterhalter et al , 2017), which are well supported by this research. On the other hand, the findings of this study also offer new insights on traditional studies on business model innovation (Osterwalder and Pigneur, 2010; Rayna and Striukova, 2014).…”