Antecedents and Consequences of Consumer Engagement in Social Media

Um, Nam-Hyun

doi:10.5392/ijoc.2016.12.3.059

Cited by 2 publications

(1 citation statement)

References 42 publications

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“…The underlying factor of Viewers engagement is the perceived quality of content from a perspective viewers and Influencer's followers (Qin et al, 2023). There is a substantial relationship between Viewers engagement and factors such as Social Presence, enjoymentand Trust what is felt (Um, 2016) Various image features, including clothing, title information, video background, camera angles, and appearance can cause Personal Brand Image Positive has a significant influence on behavior Engagement viewers (Tan et al, 2023).…”

Section: Viewers Engagementmentioning

confidence: 99%

Antecedents of Viewers Engagement

Parningotan Sihaloho,

Kurniawati

2024

ajosh

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The purpose of this study is to analyze the antecedents of viewers engagement from social media influencers specifically in relation to YouTube channels, which include feelings of escape, self-improvement, fun, glamourous, connectivity from the audience as well as Overall Perceived image of the influencer. The sample design used in this research is non-probability sampling with purposive sampling technique. The processed data came from 280 respondents and then the data was analyzed using the Structural Equation Modeling (SEM) method. The results of this study indicate that there is a positive influence of escape on fun, there is a positive influence of self improvement on fun, glamorous and connectivity, there is also a positive influence of fun, glamorous and connectivity on overall perceived image and there is a positive influence of overall perceived image on viewers engagement. Likewise, this study found that there is no positive effect of escape on glamorous and connectivity. In general, the results of this study show that fun, glamorous and connectivity, and overall perceived image are important factors that influence viewers engagement. Content that has a positive, authentic and informative overall image tends to attract more attention and is easily understood by viewers. Suggestions for future research, researchers can conduct research on Indonesian youtuber objects that are not included in this study and overseas youtuber objects. and can also conduct research on the impact of escape and self improvement on viewers engagement by adding job occupation variables as moderators.

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Section: Viewers Engagementmentioning

confidence: 99%

Antecedents of Viewers Engagement

Parningotan Sihaloho,

Kurniawati

2024

ajosh

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Urban Design and Planning Participation in the Digital Age: Lessons from an Experimental Online Platform

Marshall,

Farndon,

Hudson-Smith

et al. 2024

Smart Cities

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There is increasing use of digital technologies in urban planning, including in the generation of designs and the participative side of planning. We examine this digital planning by reporting on the application of an experimental online participatory platform in the regeneration of a London housing estate, enabling reflection on participation processes and outcomes. Drawing on lessons learned, the paper synthesises a conceptual representation of online participation and a relational framework for understanding the participatory platform and its context. We subsequently develop a ‘matrix of participative space’, building on Arnstein’s ‘ladder of participation’, to present a two-dimensional framework of online participation, identifying cases of ‘participative deficit’ and ‘democratic deficit’. We conclude with implications for future digital participation in urban planning and design.

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Antecedents and Consequences of Consumer Engagement in Social Media

Abstract: ABSTRACT

Cited by 2 publications

References 42 publications

Antecedents of Viewers Engagement

Antecedents of Viewers Engagement

Urban Design and Planning Participation in the Digital Age: Lessons from an Experimental Online Platform

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