Apakah Technology Self Efficacy Dan Digital Marketing Tourism Berdampak Pada Pengembangan Desa Wisata

Ramadhan, Hanifa Maulani

doi:10.33758/mbi.v14i3.316

Cited by 2 publications

(1 citation statement)

References 9 publications

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“…marketing, according to the American Marketing Association (AMA), is an action, institution, and process that uses digital technology to generate, communicate, and express values to consumers and other interested parties [10]. Digital marketing is a situation in which marketers must learn three things about their customers [11], Referring to internet-based electronic marketing, the mind, heart, and spirit [12].…”

Section: Digital Marketingmentioning

confidence: 99%

Digital Marketing Adoption by Tourism Village in Banten Province

Utami,

Nurhayati,

Suryanti

et al. 2023

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Econ

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Tourism village was established to empower the community to participate as direct actors in addressing the potential of tourism or tourist attractions in the community area. The importance of digitization in improving the productivity and competitiveness of this tourism village must follow by increasing the competitiveness of tourism villages, among others, realized by the adoption of technology of information and communication, in particular, the adoption of information technology The goal of this study is to learn about the adoption of digital marketing methods in Banten Province tourism villages that have gone online, as well as the consequences of tourism village performance. Sample as many as 100 Tourism Awareness Groups (Pokdarwis) members using purposive random sampling. The results of this research perceived ease of use positively and significantly influence on the Adoption of Digital Marketing. Perception of usefulness has a positive and significant effect on the adoption of Digital Marketing. Technological comptability has a positive and significant influence on the adoption of Digital marketing. The adoption of Digital Marketing has a positive and significant effect on Tourism village Performance.Various benefits of digital marketing adoption in improving the performance of tourism villages in terms of efficiency and, effectiveness, coordination. Quality of decisions and increased knowledge.

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Section: Digital Marketingmentioning

confidence: 99%

Digital Marketing Adoption by Tourism Village in Banten Province

Utami,

Nurhayati,

Suryanti

et al. 2023

Proceedings of the International Conference on Sustainability in Technological, Environmental, Law, Management, Social and Econ

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Digitalisation Empowerment of Business to Digital Innovation in the Achievement of SDGs: A Survey on Creative Msme Actors in Indonesia

Setyaningrum,

Rulianti,

Susilo

2024

jlsdgr

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Objective: This study aims to test and analyse the relationship patterns of digital business-based training, empowerment of MSME actors, digital self-efficacy and digital innovation in creative MSMEs for the achievement of SDGs in MSMEs in West Java and Banten Provinces, Indonesia. Theoretical Framework: Digital literacy is needed so that a person has the ability to access information related to digital-based media. MSMEs are required to have renewable digital-based business methods in order to provide optimal and satisfying services. When MSMEs have high digital literacy through digital-based training, they could increase high self-efficacy. Empowering MSMEs based on digital business is very necessary in the digital era. Human resources in the organisation is expected to have digital competencies (skills, knowledge, attitude). Also, employees are expected to increase digital self-efficacy in order to increase digital innovation and MSME performance in the long term. Method: This study uses quantitative method by distributing questionnaires to 250 natural colour batik MSMEs in West Java and Banten Provinces. 207 questionnaires are filled in completely and then processed with Partial Least Square statistical techniques. Results and Discussion: This study finds that digital-based business training has a significant positive impact on the empowerment of MSME actors, and digital self-efficacy of MSME actors. In addition, empowerment of MSME players has significant positive impact on digital innovation and digital self-efficacy. On the other hand, digital self-efficacy of MSME actors has significant positive impact on digital innovation and is able to mediate the effect of business digital-based training on digital innovation. However, empowerment of MSME actors cannot mediate the effect of business digital-based training on digital innovation. Research Implications: This study provide guidance for the government and MSME empowerment organisations to design more targeted digital-based training. In addition, this study highlights the importance of supporting technological infrastructure and providing wider access to digital technology, especially for creative MSMEs in Indonesia. This study also enriches the literature on the role of digital training on digital empowerment and digital self-efficacy. Likewise, it provides implications for the role of digital empowerment and digital self-efficacy in encouraging digital innovation. Originality/Value: This study offers a business digitalisation empowerment model for creative MSMEs in order to increase digital innovation for creative MSMEs in achieving SDGs in Indonesia. The research model considers digital-based business training, empowerment of MSME players, and digital self-efficacy.

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Apakah Technology Self Efficacy Dan Digital Marketing Tourism Berdampak Pada Pengembangan Desa Wisata

Cited by 2 publications

References 9 publications

Digital Marketing Adoption by Tourism Village in Banten Province

Digital Marketing Adoption by Tourism Village in Banten Province

Digitalisation Empowerment of Business to Digital Innovation in the Achievement of SDGs: A Survey on Creative Msme Actors in Indonesia

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