Aplicación de un programa educativo basado en redes sociales para generar competencias comerciales en los propietarios de restaurantes del distrito de Tarapoto

Oliveira, Juan Carlos Rubio

doi:10.51252/rcsi.v2i2.384

Cited by 2 publications

(2 citation statements)

References 10 publications

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“…Likewise, the theme "conservation and ecology" highlights efforts to protect biodiversity and natural ecosystems in ecotourism destinations (Gomes et al, 2022). "Protected areas and marketing" is another emerging theme indicating the need for promotion and management strategies in conservation areas (Carvache-Franco et al, 2019, 2022. Finally, "ecology and spatiotemporality analysis" suggests a focus on ecological dynamics and temporal planning in ecotourism studies (Durán-Luz et al, 2023).…”

Section: Original Articlementioning

confidence: 99%

“…T ourism is a powerful transformative force that plays a crucial role in the global economy and the development of communities around the world (Baydeniz et al, 2024;El Archi & Benbba, 2024;Rubio Oliveira, 2022). It provides opportunities for recreation and relaxation and plays a key role in generating income, creating employment, and fostering social and cultural development (El Archi et al, 2023).…”

Section: Introductionmentioning

confidence: 99%

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Latin American research on ecotourism and Peru's contribution: A bibliometric overview

Martell-Alfaro,

Torres-Reátegui,

Reátegui-Villacorta

et al. 2024

Iberoamerican Journal of Science Measurement and Communication

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Objective. A bibliometric review of the scientific production in ecotourism in Latin America was carried out, with a focus on the contribution of Peru. Design/Methodology/Approach. Bibliometric techniques were combined with a content analysis approach to collect and analyze the literature on ecotourism in Latin America. Articles from 1992 to 2024 were collected using the Scopus database, and VOSviewer software was used to perform a bibliometric analysis. Results/Discussion. A total of 414 articles on ecotourism in Latin America were identified, with a diversity of thematic areas, including ecotourism and sustainable development; tourism, diseases, and dissemination; conservation and ecology; protected areas and marketing; and ecology and spatiotemporal analysis. The analysis revealed low collaboration between authors and the need to diversify the topics investigated in Peru. In addition, there has been an increase in the number of publications in recent years, indicating a growing interest in ecotourism research in the region. Conclusions. Scientific production in ecotourism in Latin America shows growth but with low collaboration and a need for diversification. In Peru, opportunities for improvement were identified, such as increasing research and promoting international collaboration to increase its visibility and impact.

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Section: Original Articlementioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Latin American research on ecotourism and Peru's contribution: A bibliometric overview

Martell-Alfaro,

Torres-Reátegui,

Reátegui-Villacorta

et al. 2024

Iberoamerican Journal of Science Measurement and Communication

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A social media adoption strategy for cultural dissemination in municipalities with tourist potential: Lamas, Peru, as a case study

Vidaurre-Rojas,

Vela-Reátegui,

Pinedo

et al. 2024

Built Heritage

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Social media is commonly used by governments to disseminate information related to transparency and institutional promotion, but its potential for the dissemination of cultural resources is often overlooked. This research proposes a strategy for adopting social media to achieve cultural dissemination in the municipality of Lamas, Peru, which has tourism potential and has been awarded the “Best Tourism Villages” seal of the World Tourism Organisation. Methodologically, we propose a case study at a propositional exploratory level. We start by determining the current state of dissemination of tangible and intangible resources, as well as the practical use of social media, through a survey of 20 officials. The results reveal that crafts are the most widely disseminated tangible resource in the municipality (according to 55% of officials), and intangible resources are occasionally disseminated (50%). We also find that Facebook is the only digital channel used to disseminate cultural information. In this context, we formulate a strategy for adopting social media to improve cultural dissemination, which consists of six phases: (i) forming a work team, (ii) preparing a budget plan, (iii) strengthening capacities, (iv) taking inventory of cultural resources, (v) coordinating community interests and (vi) preparing a cultural dissemination plan. The findings can contribute to formulating public initiatives for the institutionalisation of social media in governments for the purposes of preserving, promoting and guaranteeing the accessibility of cultural heritage.

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Aplicación de un programa educativo basado en redes sociales para generar competencias comerciales en los propietarios de restaurantes del distrito de Tarapoto

Cited by 2 publications

References 10 publications

Latin American research on ecotourism and Peru's contribution: A bibliometric overview

Latin American research on ecotourism and Peru's contribution: A bibliometric overview

A social media adoption strategy for cultural dissemination in municipalities with tourist potential: Lamas, Peru, as a case study

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