2022
DOI: 10.53088/jmdb.v2i2.578
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Aplikasi metode association rule pada promosi produk

Abstract: Product promotion is important by utilizing customer opinion to help choose products. A cafe is a place that many people visit, so it requires product promotion. Knowing the types of products that are often purchased can be used to determine what products are suitable to be promoted to customers. Therefore, it requires a method used for product promotion using association rules using support and confidence parameters. The results obtained are: If customer support for buying onion rings is 18%, then the confide… Show more

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