2014
DOI: 10.1057/dddmp.2014.7
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Apple iBeacon technology briefing

Abstract: A new generation of low-cost devices is allowing marketers to track the exact location of consumers via their mobile devices. This article explains how the technology works and proposes a number of ways in which marketers might leverage the proximity and triggers that beacons will make possible.

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Cited by 134 publications
(64 citation statements)
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“…Finally, iBeacon is the fifth on this list with nine documents. This is a protocol designed by Apple (Cupertino, CA, United States) to describe its own implementation of BLE Beacon, which emits a signal that can be detected by any BLE enabled device within a close range [216]. Most of the applications for this protocol include indoor localization [50,217].…”
Section: Communication Protocols According To Open Systems Interconnementioning
confidence: 99%
“…Finally, iBeacon is the fifth on this list with nine documents. This is a protocol designed by Apple (Cupertino, CA, United States) to describe its own implementation of BLE Beacon, which emits a signal that can be detected by any BLE enabled device within a close range [216]. Most of the applications for this protocol include indoor localization [50,217].…”
Section: Communication Protocols According To Open Systems Interconnementioning
confidence: 99%
“…A usual convention location has an average 12,725 people [23]. In such an environment, BLE beacons will not work very well because of interference by human bodies or metallic surfaces [24]. The BLE button is also based on BLE technology, but with the following differences.…”
Section: Customer-driven Interaction For Smart Conventionmentioning
confidence: 99%
“…In this comparison study, the CC2650 system is selected primarily because it is the first offthe-shelf SoC that supports both IEEE 802. 15 Figure 1. Energy consumption of a single frame transmission for two PHY payload sizes, and for various transmission power levels.…”
Section: Hardwarementioning
confidence: 99%