“…Moreover, to identify the drivers of GITA, researchers have applied different theories, such as the “TAM” (Akman and Mishra, 2015), the institutional theory (Chen et al , 2009), the resource-based view (Abdul Rahim and Abdul Rahman, 2013) and the theory of planned behavior (Akman and Mishra, 2014). Although these studies have provided some insights into the factors which can influence GITA, they have ignored firm-level factors pertinent to GITA that cover technology, organizational and environmental frontiers.…”