Application of benchmarking analysis to the wine racing segment as a tourist product

Abstract

Specific events which are organized under the name wine races, wine marathon or quick stroll through vineyards represent a type of activities which can be associated to modern wine tourism. Even though wine races are very popular in the most famous wine regions, in Serbia they are being organized in only two wine regions in last few years. The paper analyzes the existing wine races in Serbia, as a form of tourist product and their impact on the development of wine tourism in the regions they are being organized. The goal of this paper is a comparative analysis of wine races at Palić and in Aleksandrovac, based on the preset categories and parameters. The obtained results show towards the positive characteristcs and good practice, but also unused potential of this activity. The originality of the paper is reflected in the topic of wine races, which has not been investigated in the field of tourism until now.