Iclem 2014 2014
DOI: 10.1061/9780784413753.172
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Application of Big Data Technology in Marketing Decisions for Railway Freight

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Cited by 6 publications
(3 citation statements)
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“…. Thaduri, Galar and Kumar Figure 1: Communication in typical European railway transport management system utilized [35]. The characteristics of increasing data volume related to equipment management of high-speed railway to summarize large datasets by using modern management methods to create a more complex situation of data management were demonstrated with emphasis on value and vital [36].…”
Section: Railways and Linear Assetsmentioning
confidence: 98%
“…. Thaduri, Galar and Kumar Figure 1: Communication in typical European railway transport management system utilized [35]. The characteristics of increasing data volume related to equipment management of high-speed railway to summarize large datasets by using modern management methods to create a more complex situation of data management were demonstrated with emphasis on value and vital [36].…”
Section: Railways and Linear Assetsmentioning
confidence: 98%
“…It is possible to use big data on marketing decisions in the rail industry. In a study by Zhang and Gong (2014), marketing decision-making using this data is explained. Thus, it has been seen that big data not only provides benefits in technical matters but also plays a role in strategic decisions that will support the growth of the company.…”
Section: Big Data Applications In the Railway Industrymentioning
confidence: 99%
“…Additionally, to assess the risk of a rail failure on the tracks of the Dutch railway network, a big data analysis approach has been used, with a large number of records from video cameras as input [21]. Big data technology has been presented for improving decision making for marketing decision makers of railway freight [22]. A survey covering operations, maintenance and safety was conducted to provide a comprehensive review of the applications of big data for the railway [23].…”
Section: Related Work a Railway Applications And Machine Learningmentioning
confidence: 99%