Application of Data Engineering in Automatic information analysis for Electronic Customer Relationship Management: A Survey

Abstract

In this paper we address Customer Relationship Management and electronic Customer Relationship Management from the perspective of the confluence of two relevant areas of engineering: Behavioral Engineering and Data Engineering. After conducting extensive documentary research on the state of the art,we review some of the most recent works of automatic data analysis applied to the tourism industry, considering the particularities of Behavioral Engineering within the systemic paradigm. As a result of this research work, one of the most important conclusions we have reached is the following: we determine that, to obtain an efficient electronic Customer Relationship Management model in a tourism related organization, the use of Intelligent Computing techniques for automatic data analysis is needed to ostensibly improve working conditions related to the tourism industry.