Abstract. The article introduces the problem of power loss reduction in applicators used in magnetotherapy. To generate magnetic field whose distribution is optimal and to reduce the power loss, the authors establish a set of parameters to evaluate the model of device. Results make it possible to infer that the real power input necessary to operate the magnetic field generator properly may vary significantly depending on construction and localization. The issues raised in this paper should be treated as a basis for further discussion on the construction of applicators used, e.g., in Transcranial Magnetic Stimulation.