Applications of Artificial Intelligence (AI) in Marketing Management

Pathak, Abhishek K.; Sharma, Sameer Dev

doi:10.1109/ic3i56241.2022.10072425

Cited by 3 publications

(1 citation statement)

References 22 publications

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“…It necessitates effective data management practices, a commitment to ethical AI deployment, and a focus on enhancing human user engagement. In the digital era, businesses that harness the power of AI for sustainability not only secure their future but also contribute positively to the environment and society, paving the way for a more responsible and prosperous world [81][82][83][84].…”

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confidence: 99%

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

Jankovic,

Curovic

2023

Sustainability

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This research paper delves into the pivotal role of strategic integration of artificial intelligence (AI) concepts across sustainability efforts in for-profit businesses. As organizations are increasingly starting to rely on AI-driven solutions, this study examines the profound implications of AI integration for two critical facets: impact on data management in companies and diversification of human engagement during interactions in the digital ecosystem. The main goal of this research is to analyze the AI adoption index within a sample of 240 medium and large-sized companies (therefore excluding new companies, small startups, and low-scale AI applications). Firstly, the paper scrutinizes how AI technologies enhance data management by enabling efficient data collection, analysis, and utilization. It emphasizes the importance of AI-driven data analytics in improving decision-making processes, resource optimization, and overall operational efficiency for sustainable practices. Secondly, this research explores how AI-driven personalization, omnichannel interactions, and recommendation systems significantly impact user experiences, satisfaction, and loyalty, ultimately contributing to sustainable business growth. Findings show that there are three separate profiles of companies (low, moderate, and high), distinguished by AI adoption index and other important dimensions. Future research should focus on determining preconditions for successful planning of AI adoption index improvement, using a data-driven approach.

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confidence: 99%

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

Jankovic,

Curovic

2023

Sustainability

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AI in Classrooms

Vyeshikha,

Saini,

Juyal

et al. 2024

2024 IEEE 1st Karachi Section Humanitarian Technology Conference (KHI-HTC)

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Revolutionizing Marketing by Utilizing the Power of Artificial Intelligence

Jindal,

Rohilla

2024

Advances in Marketing, Customer Relationship Management, and E-Services

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Industrial 4.0 redesigned the way the business manufactures and distributes their product among customers. Artificial intelligence occupies its place in almost every type of business and its operation. The chapter aims to explore the ways how the artificial intelligence is integrated into marketing domain and helps the marketers in making sound strategies. In order to understand the use of artificial intelligence in marketing and identifying its implication on marketing industry, the review of the available literature is conducted. The study shows that the employment of artificial intelligence in marketing operations aids the firm in identifying the target market, offering the highly personalized services, achieving the time and cost efficiency through automation, effectively engage the customers and enhances connectivity with customer across the multiple platforms. The study also reveals the various AI tools used by the firm to stimulate their marketing operations and to stay competitive in this digital era.

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Applications of Artificial Intelligence (AI) in Marketing Management

Cited by 3 publications

References 22 publications

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

Strategic Integration of Artificial Intelligence for Sustainable Businesses: Implications for Data Management and Human User Engagement in the Digital Era

AI in Classrooms

Revolutionizing Marketing by Utilizing the Power of Artificial Intelligence

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