Abstract:As innovations based on technology multiply, research on technology diffusion evolves both downstreami.e. covering adoption and use-and upstream-i.e. focusing on the antecedents of diffusion. In the latter domain, the study from Ghezzi et al. (2013) proposed to revisit traditional technology diffusion theory to include the concept of "technology activation", which investigates the external determinants influencing the introduction of technology-based innovations. Such determinants are included in the Regulatio… Show more
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