Applied Statistics for Public Policy

Macfie, Brian P.; Nufrio, Philip M.

doi:10.4324/9781315669243

Cited by 11 publications

(7 citation statements)

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“…Hypothesis 6 is focused on investigating the statistical dependence between the age of Slovak consumers and their perception of the brand's usage of green marketing principles as an important factor in purchasing decisions. The marginal rate 50% used in hypotheses was set as the expression of the simple majority [51].…”

Section: Methodsmentioning

confidence: 99%

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

2020

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Green marketing is focused on a responsible approach to the environment, which is integrated into various areas of society. In order to build a successful and socially responsible brand, it strives to apply environmental principles that attract new customers or strengthen the loyalty of existing ones. To ensure success, it is necessary to focus on green marketing as a part of socially responsible brands’ communication to individual target groups, which can be divided according to the age of the consumer generations, which have similar requirements for product characteristics. The main aim of the paper is to determine the differences between generational cohorts of Slovak consumers in perception of green marketing as part of socially responsible brands’ communication. The most important sources for secondary data were scientific research, statistical databases, and published professional publications. In order to find out the perception of green marketing as a part of socially responsible brands’ communication from the aspect of generational stratification, a questionnaire survey was conducted among Slovak consumers. Based on the analysis and results of the questionnaire survey, benefits of green marketing as part of socially responsible brands’ communication focused on individual consumers’ generations are highlighted, such as gaining competitive advantage, increasing the brand value, improving brand loyalty, and increasing the attractiveness for investors.

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Section: Methodsmentioning

confidence: 99%

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

2020

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“…The first step in analysis was to check for outliers (Stynes and White 2006). Some outliers at the high side of “number of visitors in a group” and “number of visitor nights” were identified using Tukey’s Hinges, as values more than 1.5 times higher than the third quartile (Macfie and Nufrio 2006). These values were recoded into the highest “reasonable” score as identified by Tukey’s Hinges analysis (Grace and Sawilowsky 2009).…”

Section: Analysis and Resultsmentioning

confidence: 99%

How Long Does an Economic Impact Last? Tracking the Impact of a New Giant Panda Attraction at an Australian Zoo

Driml

Ballantyne

Packer

2016

Journal of Travel Research

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A concerning issue with Economic Impact Analysis (EIA) is that many EIAs give results for one year, without being explicit about how long impacts are expected to last. New tourism attractions should not be assumed to provide continuing positive impacts into the future. For instance, the Giant Pandas at Adelaide Zoo generated a positive economic impact in their first year of residence (22% of a sample of tourists visited Adelaide “due to pandas,” additional tourism expenditure in the region was $27.7 million, with $2.3 to $4.6 million captured by the zoo); however, increased numbers visiting to see the pandas lasted only two years. Investment decision makers expected larger, longer-term economic benefits than eventuated, and the zoo experienced financial difficulties. This study provides advice for predictive EIA of new tourism attractions and prompts a call for tourism EIA studies to be explicit about the time period for which results are relevant.

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“… Hypothesis 3: When making purchasing decisions, 50% Slovak consumers prefer products of the socially responsible company. The marginal rate 50% was set as the expression of the simple majority [27]. Statistical hypotheses testing is defined as a statement of the assumption of unknown parameters in the basic set, which is formulated as a statistical hypothesis and its validity is verified by statistical procedures based on selection characteristics.…”

Section: Methodsmentioning

confidence: 99%

The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization

Nadányiová

2021

SHS Web of Conf.

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Research background: In the current era of globalization, corporate social responsibility has been gaining an increasing attention. By implementation CSR activities into their business strategy, companies can gain positive feedback from stakeholders including consumers and thus new competitive advantage. Creating positive attitude on CSR from the consumers that subsequently can influence their buying behaviour depends on many factors such as how the companies understand and perform their CSR initiatives and finally, how they communicate them to stakeholders. Purpose of the article: The main aim of the article is to determine the perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization. This includes the literature review on the issue and analysis focused on the perception of corporate social responsibility and its impact on consumer buying behaviour. Methods: General scientific methods were applied for the processing of the data as well as mathematical-statistical methods to evaluate the data collated from the results of the questionnaire survey and to statistical hypothesis testing. The secondary data for the analysis were obtained from scientific researches, statistical tables and professional publications. In order to determine the perception of corporate social responsibility and its impact on consumer buying behaviour, a questionnaire survey was conducted among Slovak consumers. Findings & Value added: Based on analysis and questionnaire survey results, measures for the efficient implementation of corporate social responsibility are proposed, and its benefits are highlighted, such as strengthening the company’s image, improving customer relationships, gaining their loyalty and competitive advantage.

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Applied Statistics for Public Policy

Cited by 11 publications

References 0 publications

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

Green Marketing as a Part of the Socially Responsible Brand’s Communication from the Aspect of Generational Stratification

How Long Does an Economic Impact Last? Tracking the Impact of a New Giant Panda Attraction at an Australian Zoo

The perception of corporate social responsibility and its impact on consumer buying behaviour in the process of globalization

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