Apply Ground Theory to Interpret Escapist Experiences in Mudanwan Villa

Abstract

. The pleasure value implies that the escapists can enjoy the space, experience the environment nearby, and actively use any facilities here in the villa. The wealth value suggests that those people who come to the villa are able to afford the high price. The value of social recognition means that escapist experiences in this unique destination become a status symbol to share with others. This study provides useful information for managers to design a unique experiencescape particularly perhaps to attract independent tourists from Mainland China.

Users on Social Network Sites—Flight from Reality and Its Effects on Acceptance of Social Network Advertising: A Gratification Perspective

“…The aforementioned finding also suggests that users who use SNSs to gratify their need to escape reality perceive SNA entertaining and engaging. Escapism experience needs immersion, participation and engagement (Chen, Gau, & Wu, 2014). Zhou and Bao (2002) identified that the positive causal relationship between social escapism motive and users’ attitude towards the Internet advertising is influenced by their perception of the Internet advertising as entertaining.…”

The Impact of the Wellness Tourism Experience on Tourist Well-Being: The Mediating Role of Tourist Satisfaction

“…However, the escape experience does not significantly impact tourists' satisfaction (H2d). An escape experience requires tourists to take the initiative or fully immerse themselves in a virtual or natural environment to participate in wellness tourism activities [132], pay attention to the interpersonal interactions in the activities, and comprehensively experience situations that differ from the usual environment to obtain the spiritual enjoyment of escape from reality and produce emotional resonance. However, due to the infrastructure, layout planning, and other supporting service settings of China's wellness tourism destinations, they are still in the stage of improving efficiency and quality.…”

Examining multiple mediation of escapism and ethnic food experience in the relationship between diversity and behavioral intentions: the case of Vietnam

“…Escapism can also be the process of leaving the daily struggles, visiting a particular location, fantasizing about being in a different time and place, or assuming a different role and personality (Triantafillidou and Patala, 2016). Therefore, individuals who engage in escapist experiences make a conscious effort to utilize their time in a productive manner, based on their personal preferences, by temporarily disengaging from their routine activities (Chen et al ., 2014). However, escapism requires a considerable amount of focus and involvement as it involves an inward, self-motivated disposition that can solely be achieved through active engagement (Mathwick et al ., 2001; Wu and Liang, 2009).…”