Applying a mixed method of quantitative and qualitative design in explaining the travel motivation of film tourists in visiting a film-shooting destination

Overcoming challenges in qualitative inquiry within a conservative society

“…Therefore adopting a qualitative component to compliment the study design was aimed to elicit a subjective understanding of target informants' voices, which could prove valuable for triangulation purposes with the survey findings. As Rittichainuwat and Rattanaphinanchai (2015) had shown in their study on travel motivation of tourists in visiting a film-shooting destination, qualitative results could help explain unexpected findings, which makes it perfect in complimenting quantitative data.…”

The Influence of Heritage Sites as Filming Locations on Tourists’ Decisions to Visit Sites and Their Perceptions of Them. Case Study: Game of Thrones

“…A mixed method approach was used in this thesis based on Rittichainuwat and Rattanaphinanchai (2015) and encompasses elements of both quantitative and qualitative research in order to gain as much information as possible. The quantitative research created "statistically valid generalisations" from the population (British Library 2016: 8-10) from a number of visitor questionnaires distributed at each location (two for Northern Ireland and one improved questionnaire for Dubrovnik).…”

La creatividad en el sector turístico americano y europeo: Caso Croacia

“…Riley & van Doren, 1992;Tooke & Baker, 1996;Stewart, 1997;Riley, Baker & Van Doren, 1998). Sin embargo, todas las películas lo tienen, pero solo la creatividad y las películas exitosas consiguen implementarlo (Croy & Heitmann, 2011;Rittichainuwat & Rattanaphinanchai, 2015).…”

“…Esta premisa también fue apoyada por Rittichainuwat & Rattanaphinanchai (2015) cuando afirmaron que "el número de turistas de cine específico es marginal", según sus hallazgos cuantitativos de los turistas tailandeses que visitan Corea. También demostraron que algunos turistas han optado por paquetes de recorridos de cine «todo incluido», porque vale la pena el costo en comparación con viajar por su cuenta a Corea.…”