2015 48th Hawaii International Conference on System Sciences 2015
DOI: 10.1109/hicss.2015.497
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Applying Options Thinking to Shape Generativity in Digital Innovation: An Action Research into Connected Cars

Abstract: Although extant research convincingly argues that managers can change product innovation practices by exploiting new forms of generativity afforded by digital technology, the literature has so far been silent on how incumbent firms may conceive of and implement requisite generative capability. Against this backdrop, we report from an action research study into a digital innovation initiative aimed at developing connected cars. The managers in charge of the initiative engaged us as they faced considerable skept… Show more

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Cited by 15 publications
(19 citation statements)
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“…They examine how a Swedish media organization leverages those capabilities to further develop its use of a platform. The digital options' concept underscores that organizations must continuously identify options worthy of exploration and selectively realize those that generate new value (Sandberg et al 2014, Svahn et al 2015.…”
Section: Online Labor Platformsmentioning
confidence: 99%
“…They examine how a Swedish media organization leverages those capabilities to further develop its use of a platform. The digital options' concept underscores that organizations must continuously identify options worthy of exploration and selectively realize those that generate new value (Sandberg et al 2014, Svahn et al 2015.…”
Section: Online Labor Platformsmentioning
confidence: 99%
“…To advance theory on organizational management of digital platforms in relation to digital infrastructures, we draw on concepts and theories related to digital options (Sambamurthy et al, 2003;Sandberg et al, 2014;Svahn et al, 2015) and technical debt (Kruchten et al, 2012;Ramasubbu and Kemerer, 2016;Tom et al, 2013). We use the notion of digital options to focus on the transformative capabilities that digital platform evolution affords a user organization and to explicate whether and how the organization can leverage the investment opportunities available in the platform ecosystem to further develop its platform use.…”
Section: Introductionmentioning
confidence: 99%
“…Platform providers such as Google, Facebook, Amazon and eBay are carving up the Internet into de facto closed domains, implying that all relevant interactions take place outside the view of researchers (Eaton et al, 2015). As platforms are emerging in highly diverse industries like banking (de Reuver et al, 2015), health care (de Reuver et al, 2013), energy (Kiesling, 2016) and transportation (Svahn et al, 2015), the scope and diversity of scientific discourse are growing rapidly.…”
mentioning
confidence: 99%