Applying the nominal group technique to specify the domain of a construct

Abstract

If you would like to write for this, or any other Emerald publication, then please use our Emerald for Authors service information about how to choose which publication to write for and submission guidelines are available for all. Please visit www.emeraldinsight.com/authors for more information. About Emerald www.emeraldinsight.comEmerald is a global publisher linking research and practice to the benefit of society. The company manages a portfolio of more than 290 journals and over 2,350 books and book series volumes, as well as providing an extensive range of online products and additional customer resources and services.Emerald is both COUNTER 4 and TRANSFER compliant. The organization is a partner of the Committee on Publication Ethics (COPE) and also works with Portico and the LOCKSS initiative for digital archive preservation. AbstractPurpose -The purpose of this paper is to provide research insights into stakeholder specifications of the domain of the corporate reputation (CR) construct thereby obtaining greater content validity of scale items. Design/methodology/approach -A simple research technique is identified (the nominal group techniques (NGT) which, when used in the context of a formal procedure, addresses content validity issues. Findings -The study confirms the value of NGT in providing content validity through stakeholder (rater) involvement in construct definition and domain specification.Research limitations/implications -The stakeholder makes a vital contribution to construct definition and to scale item development. Originality/value -The development of a method based on what is in the minds of stakeholders and which has relevance at the level of meaning as well as explanation. Stakeholders have not so far been involved directly in CR scale item development.

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