2023
DOI: 10.31000/nyimak.v7i2.9299
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Are Audience Preferences for Electronic Cinema Affected by Preferences in Indonesian Movie Choices?

Endik Hidayat,
Daniel Susilo,
Mujiono Mujiono

Abstract: Electronic cinema has transformed the worldwide movie industry by providing spectators with various movie content on digital platform. Filmmakers, distributors, and content creators must understand consumer preferences as electronic cinema develops popularity. This study examines whether Indonesian movie tastes affect electronic cinema preferences. Indonesia, with its rich cultural legacy and growing film industry, is an excellent case study for studying movie preferences and electronic cinema adoption. This a… Show more

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