Are Health e-Mavens the New Patient Influencers?

Díaz‐Martín, Ana M.; Schmitz, Anne; Guillén, María Jesús Yagüe

doi:10.3389/fpsyg.2020.00779

Cited by 14 publications

(7 citation statements)

References 19 publications

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“…Increasingly, social media influencers and independent video creators have been found to have an outsized influence on the dissemination of health information online. [23][24][25] Indeed, in our study, none of the top 100 videos were uploaded by corporations, health organizations, for-profit entities, or non-profit entities, and only 11% of videos were uploaded by HCPs. This limited presence of HCPs on TikTok has been observed in other studies as well.…”

Section: Discussionmentioning

confidence: 65%

TikTok and Attention-Deficit/Hyperactivity Disorder: A Cross-Sectional Study of Social Media Content Quality

2022

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Objectives Social media platforms are increasingly being used to disseminate mental health information online. User-generated content about attention-deficit/hyperactivity disorder (ADHD) is one of the most popular health topics on the video-sharing social media platform TikTok. We sought to investigate the quality of TikTok videos about ADHD. Method The top 100 most popular videos about ADHD uploaded by TikTok video creators were classified as misleading, useful, or personal experience. Descriptive and quantitative characteristics of the videos were obtained. The Patient Education Materials Assessment Tool for Audiovisual Materials (PEMAT-A/V) and Journal of American Medical Association (JAMA) benchmark criteria were used to assess the overall quality, understandability, and actionability of the videos. Results Of the 100 videos meeting inclusion criteria, 52% ( n = 52) were classified as misleading, 27% ( n = 27) as personal experience, and 21% ( n = 21) as useful. Classification agreement between clinician ratings was 86% (kappa statistic of 0.7766). Videos on the platform were highly understandable by viewers but had low actionability. Non-healthcare providers uploaded the majority of misleading videos. Healthcare providers uploaded higher quality and more useful videos, compared to non-healthcare providers. Conclusions Approximately half of the analyzed TikTok videos about ADHD were misleading. Clinicians should be aware of the widespread dissemination of health misinformation on social media platforms and its potential impact on clinical care.

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Section: Discussionmentioning

confidence: 65%

TikTok and Attention-Deficit/Hyperactivity Disorder: A Cross-Sectional Study of Social Media Content Quality

2022

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“…19 Similarly, a growing body of evidence suggests that social media may also effectively promote public health messages, such as those about vaccinations. [20][21][22][23][24] Like its use in product marketing, social media may augment an advertising campaign because it creates a message with bidirectional interaction in an individual's daily life. Firms increasingly use these microinfluencers with whom their target audience can easily identify to promote their products because of their more robust understanding of user preferences and characteristics.…”

Section: Microinfluencer Social Media Campaignmentioning

confidence: 99%

A social media microinfluencer intervention to reduce coronavirus disease 2019 vaccine hesitancy in underserved Tennessee communities: A protocol paper

Barenie¹,

Hagemann²,

Renfro³

et al. 2022

Journal of the American Pharmacists Association

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Background: Central to effective public health policy and practice is the trust between the population served and the governmental body leading health efforts, but that trust has eroded in the years preceding the pandemic. Vaccine hesitancy among adults is also a growing concern across the United States. Recent data suggest that the trustworthiness of information about the coronavirus 2019 (COVID-19) vaccine was a larger concern than the vaccine's adverse effects or risks.Objective: This study aims to describe the methods used to create a public health microinfluencer social media vaccine confidence campaign for the COVID-19 vaccine in underserved Tennessee communities. A secondary objective is to describe how the Social-Ecological Model (SEM) and Social Cognitive Theory may address vaccine hesitancy using community pharmacies. Methods: In late 2020, 50 independent community pharmacies in underserved communities across Tennessee were involved in a public health project with the

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“…For over a decade, the marketing sector has used social media influencers as a cost efficient and effective way to sell products [23]. Social media influencers are just starting to be used in public health, with research beginning to show their promise in promoting various health behaviors; social media influencers have shown promise in achieving high levels of digital engagement and positive health outcomes, with researchers calling for more investigation into applications of this model for other behaviors [24][25][26][27]. The present study applies these theories to a campaign that promotes positive views of the flu vaccine.…”

Section: Introductionmentioning

confidence: 99%

Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine

Bonnevie¹,

Rosenberg²,

Kummeth³

et al. 2020

PLoS ONE

127

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Seasonal influenza affects millions of people across the United States each year. African Americans and Hispanics have significantly lower vaccination rates, and large-scale campaigns have had difficulty increasing vaccination among these two groups. This study assessed the feasibility of delivering a flu vaccination promotion campaign using influencers, and examined shifts in social norms regarding flu vaccine acceptability after a social media micro influencer campaign. Influencers were asked to choose from vetted messages and create their own original content promoting flu vaccination, which was posted to their social media pages. Content was intentionally unbranded to ensure that it aligned with the look and feel of their pages. Cross-sectional pre-and post-campaign surveys were conducted within regions that received the campaign and control regions to examine potential campaign impact. Digital metrics assessed campaign exposure. Overall, 117 influencers generated 69,495 engagements. Results from the region that received the campaign showed significant increases in positive beliefs about the flu vaccine, and significant decreases in negative community attitudes toward the vaccine. This study suggests that flu campaigns using a ground-up rather than top-down approach can feasibly reach at-risk groups with lower vaccination rates, and shows the potentials of using an influencer-based model to communicate information about flu vaccination on a large scale.

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Are Health e-Mavens the New Patient Influencers?

Cited by 14 publications

References 19 publications

TikTok and Attention-Deficit/Hyperactivity Disorder: A Cross-Sectional Study of Social Media Content Quality

TikTok and Attention-Deficit/Hyperactivity Disorder: A Cross-Sectional Study of Social Media Content Quality

A social media microinfluencer intervention to reduce coronavirus disease 2019 vaccine hesitancy in underserved Tennessee communities: A protocol paper

Using social media influencers to increase knowledge and positive attitudes toward the flu vaccine

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