“…Researchers suggest that the sources of knowledge and information KIBS companies use to create and apply innovations are another important group of factors contributing to the mode of innovation. Customers, suppliers, and competitors are major sources [Corrocher et al, 2009;Rodriguez et al, 2015], while partners such as franchises or professional associations are another [Rodriguez, Camacho, 2010]. A third way of acquiring specialized knowledge and information is to purchase it, in particular, from consulting firms [Asikainen, 2015].…”