Researching Central Asia can be interesting, entertaining, life-changing, traumatising and, at the very least, thought provoking. The way we, Central Asians and Central Asianists, experience the region differs, but it certainly impacts our lives in a multitude of small and not-so-small ways. In this chapter, the editors reflect on the reasons why the Central Asian research setting has become more popular, and what this means both for individual researchers and the study area in general. The need to systematise and structure the diverse experiences of insiders and outsiders, the attraction of the region against the background of Russia’s invasion of Ukraine, as well as the ongoing discussions of Russian colonialism and decolonisation in Central Asia have all contributed to the urgency of this book.