Aristotle's Classical Enthymeme and the Visual Argumentation of the Twenty-First Century

Smith, Valerie

doi:10.1080/00028533.2007.11821667

Cited by 53 publications

(33 citation statements)

References 12 publications

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“…Let's first note that there are numerous cross-references with the preceding analysis: visual argumentation often presents itself in the form of an enthymeme, since the visual argument's conclusion is absent, thus leaving the conclusion for the person who receives the visual message (Nettel 2005;Smith 2007); narration plays a large role in it (Kibédi Varga 1989, pp. 96-117;Helmers 2004); and finally the question of the argumentivity of rhetorical figures, found between argumentation and persuasion, is posed here in an acute manner (Roque 2011).…”

Section: Visual Argumentationmentioning

confidence: 98%

Persuasive Argumentation Versus Manipulation

Nettel

Roque

2011

Argumentation

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This article deals with the relationship between argumentation and persuasion. It defends the idea that these two concepts are not as opposed as all too often said. If it is important to recognize their differences (there are argumentative discourses without persuasion and persuasive discourses without argumentation), there is nevertheless an overlap, in which characteristics are taken from both. We propose to call this overlap ''persuasive argumentation''. In order to bridge argumentation and persuasion, we will first distinguish the latter from manipulation. In the second part of this article, we will analyze four cases of persuasive argumentation: the enthymeme, a few rhetorical figures, narration and visual argumentation.

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Section: Visual Argumentationmentioning

confidence: 98%

Persuasive Argumentation Versus Manipulation

Nettel

Roque

2011

Argumentation

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“…Scholars and popular authors alike assert that Aristotelian methods (outlined below), remain influential in contemporary society (Der Derian ; Duarte ; English et al . ; Smith ).…”

Section: Aristotle's Rhetorical Frameworkmentioning

confidence: 99%

Aristotelian Appeals and the Role of Candidate‐Generated Videos in Talent Assessment

Huber¹,

Pable²

2018

Int J Art Design Ed

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Videos made by job candidates can be an effective means of promoting their qualifications, thus potentially helping them secure a job. However, little past research has focused on the impact of such videos on reviewers’ appraisals of a prospective candidate. Using Aristotle's means of persuasion as a methodological framework, this study first identified the most sought after candidate attributes identified by hiring firms, then explored the degree to which firm representatives felt two candidate‐generated videos demonstrated these attributes. Findings suggest reviewers deemed the attributes characterised by pathos (emotional connections) as most important and found this quality to be most evident in the videos. As such, videos may provide the means to inject pathos into a job candidate's self‐promotional materials not possible in more traditional application packages. However, while such videos offer advantages over traditional candidate collateral, their potency can elicit strong and sometimes unintended reactions.

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“…Visual enthymemes are a representation of a persuasive argument that relies on shared understandings and assumptions with the audience (Smith, 2007). They are persuasive Capitalistic Agency 157 because they rely on identification more than formal argumentation (Blair, 1996).…”

Section: Aligningmentioning

confidence: 99%