Artificial Intelligence and the Indian Media Industry: the Future is Now

Ashfaq, Rubaid; Nabi, Ms. Zeba; Rohit, .

doi:10.55529/jaimlnn.26.24.31

JAIMLNN

2022

DOI: 10.55529/jaimlnn.26.24.31

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Artificial Intelligence and the Indian Media Industry: the Future is Now

Rubaid Ashfaq¹,

Ms. Zeba Nabi²,

. Rohit³

Abstract: The Indian media industry is currently undergoing a significant transformation with the advent of Artificial Intelligence (AI). AI has the potential to revolutionize the way news stories are produced and consumed, providing new opportunities for innovation and growth. However, it is also important to consider the challenges that come with implementing AI in the Indian media industry. This research aims to provide a comprehensive examination of the future of the Indian media industry in the age of AI. The study… Show more

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2023

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Cited by 9 publications

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Digital Innovations in Indian Classical Music Education

Rohit¹,

Ashfaq²

2023

JHMD

Self Cite

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This research paper explores the transformative impact of digital innovations on Indian classical music education. The rapid advancement of technology has revolutionized the way students learn and engage with this traditional art form. The paper examines various digital tools and platforms that have reshaped pedagogy, curriculum development, accessibility, and the overall learning experience. By analyzing existing research, case studies, and expert opinions, this paper provides insights into the benefits, challenges, and future directions of digital innovations in Indian classical music education.

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Digital Innovations in Indian Classical Music Education

Rohit¹,

Ashfaq²

2023

JHMD

Self Cite

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Targeting the Digital Consumer: A Study of the Role of Social Media in Modern Advertising

Sharma¹,

Ashfaq²

2023

JHMD

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The research paper "Targeting the Digital Consumer: A Study of the Role of Social Media in Modern Advertising" aims to investigate the significance of social media in contemporary advertising and its impact on the behavior of digital consumers. The study adopts a qualitative approach, utilizing interviews with advertising professionals and online survey responses from consumers. The findings suggest that social media has become a vital tool for advertisers to reach a broad audience and create engagement with potential customers. Furthermore, social media allows for more personalized and targeted advertising, based on user behavior and preferences. The study also identifies that using social media influencers and usergenerated content can significantly increase brand awareness and sales. However, the research also highlights that there are challenges associated with social media advertising, including the difficulty of measuring the effectiveness of campaigns and the need for transparency in disclosing sponsored content. The study concludes that while social media presents significant opportunities for modern advertising, advertisers must approach it with caution and develop strategies that prioritize consumer engagement and transparency.

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Uncovering the Impact of Social Media Disseminated Misinformation on Public Health: A Study of the Effects of False and Misleading Information on Social Media on Consumer Health Behaviours and Decision Making

Sachdev,

Ashfaq

2023

JHTD

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Human beings are inquisitive creatures who are always looking for new information everywhere they go, and from everyone they meet. In the current tech savvy scenario, we seek information from various Social Media platforms. There is significant proclivity in the way information reaches the audience the speed at which it reaches the audience. Social media is a very powerful medium of spreading any kind of information, but not all information is right and useful for the audience. Sometimes the information shared on social media can be misleading and have negative impacts on the course of life of the audience which is consuming it. In adverse situations the information available on public health can either be a boon or curse for the audience. The objective of this study is to understand the impact social media disseminated misinformation has on the decision making of people, further uncovering the impact it has on their health. The data will be collected by conducting a survey with the audience that spends a significant amount of their day on social media platforms. Data will also be collected by reading various papers on misinformation regarding public health. The study will aid in understanding if the impact of misinformation on public health is positive or negative and in which proportion.

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Artificial Intelligence and the Indian Media Industry: the Future is Now

Cited by 9 publications

References 1 publication

Digital Innovations in Indian Classical Music Education

Digital Innovations in Indian Classical Music Education

Targeting the Digital Consumer: A Study of the Role of Social Media in Modern Advertising

Uncovering the Impact of Social Media Disseminated Misinformation on Public Health: A Study of the Effects of False and Misleading Information on Social Media on Consumer Health Behaviours and Decision Making

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