Artificial Intelligence Applications in Halal Tourism to Assist Muslim Tourist Journey

Battour, Mohamed; Mady, Khalid; Elsotouhy, Mohamed M.; Salaheldeen, Mohamed; Elbendary, Israa; Marie, Mohamed; Elhabony, Idris

doi:10.1007/978-3-030-85990-9_68

Cited by 15 publications

(13 citation statements)

References 64 publications

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“…Several destination attributes have been found as antecedents of destination satisfaction [46,59]. From an Islamic perspective, the availability of HDAs might be used to satisfy Muslim tourists at a destination [3,60,61]. Noviyani and Ratnasari [62] also showed that HDAs have a significant positive effect on destination satisfaction.…”

Section: Hdas and Destination Satisfactionmentioning

confidence: 99%

The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

et al. 2022

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In this study, we aimed to determine the influence of halal destination attributes (HDAs) on the behavioral intention of Muslim tourists and investigate the mediating effect of experience quality and satisfaction on the relationship between HDAs and the behavioral intention of Muslim tourists. The data were obtained through questionnaires distributed online to Muslim respondents who visited West Sumatra, Indonesia, in the past three years. A total of 200 valid questionnaires were selected for data analysis. The results showed that HDAs have a significant positive effect on experience quality and behavioral intention but showed a significant negative effect on destination satisfaction. Experience quality was found to have a significant positive effect on destination satisfaction but no significant effect on behavioral intention, and destination satisfaction had a significant positive effect on behavioral intention. The findings contribute to the theoretical development of halal tourism destinations and are expected to help halal destination marketers better understand the experiences and behaviors of Muslim tourists.

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Section: Hdas and Destination Satisfactionmentioning

confidence: 99%

The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

et al. 2022

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“…(2021) examined the impact of several AI-powered mobile applications on South Korean Halal tourism policies. In the meantime, Battour et al. (2022) presented numerous notions of AI-based applications designed to assist Muslim travelers.…”

Section: Resultsmentioning

confidence: 99%

The emerging landscape of halal tourism in the digital era: an IT perspective

Hendrik,

Kusumawardani,

Permanasari

2024

JIMA

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Purpose The purpose of this paper is to provide a comprehensive literature review on the application of information technology (IT) in Halal tourism. Halal tourism is a segment of the tourism business catering to Muslims in accordance with Islamic law, which has significant potential for economic growth and is an important export market for the global tourism industry. Design/methodology/approach Following the guidelines of Kitchenham, this study developed four research questions to achieve its objective. A systematic literature review was conducted using the Preferred Reporting Items for Systematic Reviews and Meta-Analyses methodology, collecting and assessing 163 English-language publications published between 2016 and 2022, resulting in 18 relevant documents. Findings The review identified nine key research topics related to IT in Halal tourism, which are organized into three major themes: technology-enhanced Halal tourism, digital marketing and communications in Halal tourism and quality and satisfaction in Halal tourism. Originality/value This paper fills a gap in the existing literature by synthesizing the current research on the use of IT in Halal tourism. It also proposes potential areas for future research, such as developing artificial intelligence-powered applications for Halal tourism through the creation of a domain-specific knowledge graph.

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“…However, there is a scarcity of theoretical and empirical research on the use of intelligent automation to improve the customer experience in the hospitality and tourism industries, particularly in Muslim-friendly tourism. (Battour et al, 2021b). In line with that, Tussyadiah (2020) recommended studying AI and its relationship to automated tourism experiences.…”

Section: Introductionmentioning

confidence: 93%

“…Numerous studies have evinced the significant moderating role of religiosity on the purchasing decision-making of Muslims (Battour et al , 2013; Battour et al , 2017; Eid and El-Gohary, 2015; Hassan, 2020). Muslim consumers with a high level of religiosity strictly select their food consumption.…”

Section: Artificial Intelligence and Halal-friendly Tourismmentioning

confidence: 99%

AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism

Battour

Mady

Salaheldeen

et al. 2022

JIMA

Self Cite

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Purpose This paper aims to present a theoretical account of the connection between artificial intelligence (AI) enabled technologies and Muslim-friendly tourism experiences (MFTX) using the customer experience (CX) theory, reference group theory and theory of tourism consumption systems. Design/methodology/approach A model research design is adopted to build a theoretical framework that predicts relationships between constructs. Critical assessment in tourism and AI literature is used to explore AI-enabled technologies in Halal-friendly tourism. Findings The findings of this paper have conceptualised the CX theory for Muslim travellers satisfying their religious needs in Halal-friendly tourism by suggesting a new construct called the MFTX. It also offered a theoretical model for using AI-enabled technologies to improve the MFTX. Originality/value This study provides a new theoretical model for using AI-enabled technologies to improve the MFTX. This paper is also expected to provide suggestions for tourism operators and service providers to cater to Muslim tourists’ needs using AI technologies.

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Artificial Intelligence Applications in Halal Tourism to Assist Muslim Tourist Journey

Cited by 15 publications

References 64 publications

The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

The Impact of HDA, Experience Quality, and Satisfaction on Behavioral Intention: Empirical Evidence from West Sumatra Province, Indonesia

The emerging landscape of halal tourism in the digital era: an IT perspective

AI-enabled technologies to assist Muslim tourists in Halal-friendly tourism

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