Artificial Intelligence in E-Commerce: Legal Aspects

Abstract

Nowadays, the massive transition of retail to the Internet and the replacement of such salespeople with artificial intelligence, and the use of artificial intelligence to process large databases of potential buyers, along with engaging chatbots to communicate with buyers of goods, creates many possible ways to violate human rights. Thus, among the violations of the rights and freedoms of citizens in the field of artificial intelligence in e-commerce can be called a violation of the rules of collection and processing of personal data, use of personal information, interference with privacy. The main idea of the article is to find a way to legal regulation of such kind of civil relations. As a result of the study, it is possible to make the following conclusions. Firstly, there is a widespread introduction of artificial intelligence into the e-commerce field. Secondly, the issue of the development of legal regulation on the use of artificial intelligence is addressed both at the international and national levels, both in the private sector and at the level of state and supranational bodies. Finally, the issue of legal regulation of relations related to the use of artificial intelligence in e-commerce in domestic legal doctrine is almost not addressed and there is no proper legal framework (to regulate these relations) in Ukraine.