“…The HR departments of various tourism companies in Malaysia are included in this research because there are few studies that specifically investigate the factors affecting AI adoption in this important department, which plays a crucial role in recruitment, training, employee relations, creating a safe work environment, ensuring employee well‐being, handling disciplinary actions, performance appraisal, and promotion. Furthermore, Malaysia is one of the fastest‐growing emerging countries, where technology has had a tremendous impact on different companies (Abd Samad & Othman, 2022; Dhali et al., 2022; Samsurijan et al., 2022). However, there is limited academic research on the factors affecting AI adoption in this context, leading scholars to call for further studies to enrich current academia and practice (Ghobakhloo & Ching, 2019; Rahman et al., 2021).…”