“…By leveraging AI, businesses are able to make real-time decisions, streamline processes, reduce costs, and increase efficiency (Demir, 2022;Enholm, et al, 2022;Davenport, et al, 2020). With a more distributed decision-making process, organizations can empower people to make decisions faster and more accurately utilizing the data available (De Mauro, Sestino & Bacconi, 2022;Sarker, 2022;Sousa, de Barros & Tavares, 2022). Businesses around the world are automating their processes to improve customer relationships, allowing them to respond faster and more efficiently, increasing customer satisfaction, and creating a competitive edge (Choudhary & Karmel, 2022;Itagi, et al, 2022;Sharma & Kumar, 2022).…”