Artistic orientation in creative industries: conceptualization and scale development

Artistic orientation, financial literacy and entrepreneurial performance

“…In addition, the promotion-focus mode of artistic orientation can explain the likelihood of entrepreneurial successfulness. Furthermore, the fact that artist entrepreneur who attributed with high artistic orientation shall have positive feelings toward artistic practices, and because artistic orientation is proposed as the stable tendency toward artistic production or a dispositional affect of the artist (Purnomo, 2017), hence this finding also denotes the important of affect (feelings and emotions) in the entrepreneurial progress, as proposed by Baron (2008). Particularly, this result is consistent with other scholars who examined the influence of feelings and emotions on job satisfaction (Weiss, 2002) and performance (Staw and Barsade, 1993).…”

“…Further, to measure artistic orientation we adopted the scale from Purnomo (2017). It consists of 17 questions, which represent the five dimensions of artistic orientation, namely, intrinsic drive, need for aesthetics, authenticity, symbolisation and coordinated resources.…”

“…Artistic orientation deals with the symbolisation of artwork during its artistic production (Canavan et al , 2012), as all creative products should contain symbols (Stecker, 2012; Hospers, 1954). Gaining emotional contentment has become the goal of the individual who possesses artistic orientation (Purnomo, 2017). Within a marketing perspective, artistic orientation is characterised by an intrinsic drive for creativity and independence by producing innovative products, promoting freedom of artistic expression and expanding the art forms (Voss et al , 2000).…”

“…Furthermore, artistic orientation is an intuitive thinking that is often used in opposition to a systematic and scientific approach (Lessem et al , 2016) and analytical orientation (Tran, 2010). Artistic orientation is proposed as the stable tendency toward artistic production or a dispositional affect (feelings and emotions) of the artist (Purnomo, 2017). Feelings and emotions influence several aspects of entrepreneurs’ cognition and, hence, they play an important role in the entrepreneurial progress such as on the opportunity recognition, resources acquisition and the development of social networks (Baron, 2008).…”

“…Feelings and emotions influence several aspects of entrepreneurs’ cognition and, hence, they play an important role in the entrepreneurial progress such as on the opportunity recognition, resources acquisition and the development of social networks (Baron, 2008). Purnomo (2017) explicates that artistic orientation is a multidimensional construct, which consists of five dimensions, namely, an intrinsic drive, the need for aesthetics, symbolisation, authenticity and coordinated resources.…”