As Flutuações de Longo Prazo da Polarização no Brasil – Análise do Compartilhamento de Informações Políticas Entre 2011 e 2019

Santos, Marcelo Alves dos

doi:10.1590/dados.2023.66.2.287

Cited by 1 publication

(2 citation statements)

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“…The economic dynamics of the news industry led us to explore some of the characteristics of audiences who consume news through the Internet. Authors such as Fletcher and Nielsen (2017), Fletcher and Park (2017), Junior (2023), Martin and Sharma (2022), Newman et al (2022), and Yang and Peng (2022) have delved into the evolution of the news market in a digital environment on a global scale. Some of the main topics addressed are the decrease in trust in the news industry and interest in the news (Newman et al, 2022), various levels of political polarization, and audience avoidance of news content (Goyanes, 2020).…”

Section: Introductionmentioning

confidence: 99%

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Classification of Mexican audiences by their interest in digital news content and socioeconomic characteristics

Gutiérrez-Rentería,

Eccius-Wellmann,

Vara-Miguel

2024

Communication & Society

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The news industry faces challenges due to the global macro and microeconomic environment. The current digital situation leads to the study of the characteristics of the audience interested in news content products. The central aim of this research is to classify the main attribute interest in digital news content in Mexico of the audience’s market by the attributes of age group, education level, and income level. This research is based on a survey of 2,005 digital news consumers in Mexico, directed in 2022 by the Reuters Institute for the Study of Journalism at the University of Oxford for the annual Digital News Report Study. The statistical method used is data mining with decision trees that classify the audience by the attribute of interest in the news as the dependent variable and attributes of age groups, education level, and income level as independent variables. These findings confirm the segmentation of digital news consumers’ audiences. The classification in which the attributes of age groups, level of education, and income level are considered simultaneously concerning audiences’ interests indicates that some of the predictions made show that some attributes may not be significant in some subsets, except for age group. The lowest average interest in the news is between 18 and 24 years, and the highest average interest in the news, which is nearly very interested, has audiences over 35 years.

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Section: Introductionmentioning

confidence: 99%

“…The macro-and microeconomic environment in which the Mexican sector develops is similar to that of other Latin American countries (Junior, 2023;Newman et al, 2022). The knowledge of digital news consumer audiences has become a relevant issue because of the importance of the media in society's public opinion (Thompson, 1995).…”

Section: Introductionmentioning

confidence: 99%