“…The contribution of MSMEs to the Indonesian economy includes the ability to absorb 97% of the total workforce and can collect up to 60.4% of the total investment. However, the high number of MSMEs in Indonesia is also inseparable from the existing challenges (Hill, 2018). To answer this challenge, the government has implemented a number of MSME support programs, including incentive and financing assistance through the PEN program, People's Business Credit, the Proudly Made in Indonesia National Movement (Lin, 2018), Digitalization of MSME marketing, strengthening alumni entrepreneurs of the Pre-Employment Card Program through KUR Financing, and including a long-term strategy to raise the MSME class through the Job Creation Law (Gunawan, M., Asyahira, R., & M Sidjabat, 2020).…”