Assessing digital advertising exposure using a virtual experimental protocol

Cantrell, Jennifer; Bingenheimer, Jeffrey B.; Tulsiani, Shreya; Hair, Elizabeth C.; Vallone, Donna; Mills, Sarah; Gerard, Raquel; Evans, W. Douglas

doi:10.1177/20552076221102260

Cited by 5 publications

(1 citation statement)

References 34 publications

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“…Behaviour change is crucial in public health for several reasons: Prevention and Control: Many public health issues, such as chronic diseases, infectious diseases, and substance abuse, are closely linked to behavioural choices (Cantrell et al, 2022). Changing these behaviours can prevent or mitigate these health problems.…”

Section: The Importance Of Behaviour Change In Public Healthmentioning

confidence: 99%

Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education

Udoudom,

George,

Igiri

2023

Pancasila Int. J. Appl. Soc. Sci.

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This conceptual research explores the transformative potential of digital learning platforms in the realm of behaviour change communication within the context of public health education. With the rapid advancement of digital technology, the traditional methods of health communication are being reimagined, offering new opportunities and challenges for promoting healthier behaviours and lifestyles. The research seeks to understand the evolving landscape of digital learning platforms and their integration into public health education programs. It investigates how these platforms can be leveraged to design and disseminate behaviour change communication interventions effectively. The study examines the theoretical foundations that underpin behaviour change communication and the ways in which digital learning platforms can enhance these foundations. Furthermore, the research addresses the critical issue of accessibility and inclusivity, as digital platforms have the potential to bridge the gap between diverse populations in terms of health literacy, socio-economic status, and geographical location. By employing a conceptual framework that combines elements of health communication theory, pedagogy, and technology adoption models, this study aims to provide insights into the effective utilization of digital learning platforms for behaviour change communication. Findings indicate that the use of digital learning platforms has led to increase engagement in public health education. This exploration is expected to shed light on the potential of these platforms to drive positive health behaviour change among diverse populations and pave the way for more informed strategies in the field of public health education. Ultimately, this research aims to encourage further exploration and development of digital learning tools for behaviour change communication in public health, with the potential to make a significant impact on global health outcomes.

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Section: The Importance Of Behaviour Change In Public Healthmentioning

confidence: 99%

Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education

Udoudom,

George,

Igiri

2023

Pancasila Int. J. Appl. Soc. Sci.

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Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

Truong

2023

J Market Anal

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Mobile in-app advertising has become one of the most popular business advertising platforms in recent years. This relatively new advertising strategy’s annual spending has increased dramatically in recent years. Despite its practical success, the background theory for mobile in-app advertising is still in its infancy. This type of advertising also sees the emergence of new participants, such as ad networks and app publishers, which leads to the development of new theoretical constructs and more nuanced conceptual relationships on top of popularly accepted frameworks, e.g. Mobile Advertising Effectiveness Framework. This study especially looks at app publishers’ roles, which have received the least attention in the advertising literature and are almost non-existent in the previous effectiveness frameworks. The empirical goal of this study was to assess the moderating effects of ad space characteristics on the effectiveness of mobile in-app advertising. To test the research’s conceptual model, a 24-factorial online experiment was set up. Accordingly, this study established a common goal for participants and a metric to measure that common effectiveness goal. Ultimately, the model was successfully tested by both Moderated Regression Analysis and Multigroup Moderation Analysis techniques with data from over 15,000 ad impressions and over 800 ad clicks from thousands of mobile users in over 160 countries around the world. The study theoretically found that publishers can significantly moderate the effects controlled by advertisers, and users, which can practically help increase the revenue of advertising through designing and delivering ad spaces on their applications.

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The Effect of Anti-Tobacco Ad Length and Skippability on Perceived Message Effectiveness and Emotional Responsiveness

Tabbakh,

Durkin

2024

Health Communication

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Assessing digital advertising exposure using a virtual experimental protocol

Cited by 5 publications

References 34 publications

Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education

Impact of Digital Learning Platforms on Behaviour Change Communication in Public Health Education

Optimizing mobile in-app advertising effectiveness using app publishers-controlled factors

The Effect of Anti-Tobacco Ad Length and Skippability on Perceived Message Effectiveness and Emotional Responsiveness

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